Ready-to-eat poultry products
Family business started by Dean and Moira Russell in Bendigo in 1983. Specialises in value-added chicken and turkey products. Their factory is ISO 9001 accredited and located in Bendigo. Acquired by NZ butcher Hellers in 2018.
Company Ownership
Moira Mac's Poultry & Fine Foods Pty Ltd
AUS
Hellers Ltd
owns 100% of Moira Mac's Poultry & Fine Foods Pty Ltd
NZL
Smallgoods manufacturer
Hellers is the largest purchaser of New Zealand pork for the production of bacon, ham and smallgoods. Overall the company has 50% New Zealand sourced product and 50% imported product. Acquired by private equity firm Adamantem Capital in 2018 for $200 million.
Adamantem Capital Pty Ltd
owns 60% of Hellers Ltd
AUS
Private equity firm
Private equity firm specialising in the Australia and New Zealand mid-market.
Company Assessment
(Last updated Jan 2023)
Praise
Criticism
Information
Moira Mac's Poultry & Fine Foods Pty Ltd
Praise
Criticism
Information
RSPCA Approved
Moira Mac's use chicken from Australian RSPCA Approved farms for all the chicken on its menu. These farms raise their birds in an enriched barn environment. Chickens enjoy space to move, good lighting and can perch, dustbathe and forage.
Source: RSPCA Australia
(2022)
Hellers Ltd
Praise
Criticism
Information
Fined for mispackaged sausages
In 2019 this company was fined almost NZ$40,000 and ordered to pay a total of NZ$15,000 to three children who had moderate to severe allergic reactions after consuming mispackaged Sizzlers sausages. The children became sick after an incident in September 2017 when staff at Hellers' Wiri factory didn't follow procedures, resulting in Cheese Sizzlers being packaged as Original Sizzlers.
Source: Scoop
(2019)
Adamantem Capital Pty Ltd
Praise
Criticism
Information
RIAA member
This firm is a member of the Responsible Investment Association Australasia, whose goal is to see more capital being invested more responsibly; shifting more capital into sustainable assets and enterprises and shaping responsible financial markets to underpin strong investment returns and deliver a healthier economy, society and environment.
Source: RIAA
(2020)
UN Principles for Responsible Investment signatory
UNPRI is a set of six principles direct institutional investors may adopt to consider environmental, social and corporate governance issues when investing. UNPRI is a voluntary agreement.
Source: UNPRI
(2020)
Previously carbon neutral certified
This company was certified carbon neutral by the Climate Active Carbon Neutral Standard from 2020 until 2023, when they withdrew from the program.
Source: Climate Active
(2023)
Company Details
Type:
Wholly-owned subsidiary
Contact Details
Address:
Factory 20, Mayfair Park Estate, McDowalls Road, Bendigo East, VIC, 3550, Australia
Phone:
03 5441 1152
Website:
Products / Brands
Moira Mac's
Moira Mac's
Poultry