Prolife Foods
Food manufacturer
Founded in New Zealand in 1984 by Bernie and Kaye Crosby. Bought snack food brand Mother Earth from Cadbury in 2008, but sold it to Arnott's in 2024. Belgian sugar giant Finasucre bought a minority stake in 2022.

Overall

Owned NZL
Rating B-
About the Ratings
Prolife Foods Ltd
NZL

Company Assessment

(Last updated Mar 2025)
Prolife Foods Ltd
Praise
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
Information
Palm oil rating - WAZA
The PalmOil Scan app, developed by the World Association of Zoos and Aquariums (WAZA), rates companies based on their commitment to sustainable palm oil. Companies are evaluated on their use of certified sustainable palm oil (CSPO), conservation efforts, sourcing practices, and RSPO membership. Ratings range from Excellent to No Commitment. This company is rated "Poor" (retrieved 4 Feb 2025). However, scoring is largely dependent on reporting to the RSPO, and smaller companies may avoid membership because of the associated fees and paperwork. Therefore this criticism has not been heavily weighted.
Source: WAZA (2025)
Sponsorships
Mother Earth sponsors Enviroschools, the Waikato Rugby Union, The Love NZ Soft Plastics Programme, and FutureFERNS, New Zealand's official junior netball programme.
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Company Details

Type:
Private company
Founded:
1984
Revenue:
300 million NZD (2019)
Employees:
1,500 (2019)

Contact Details

Address:
Hamilton, New Zealand
Website:
www.prolifefoods.co.nz

Products / Brands

Prolife Foods
Lucky Dried Fruit & Nuts