This company has sustainability claims on its website. "In two years, we have reduced our energy consumption by 100%, water consumption by 74.89% and waste to landfill by 65.6%." They also offer refill stations for their products, have solar panels for all their operations, source locally and use sustainable packaging.

Perfect Potion uses a small number of raw materials that are derived from sustainably sourced palm oil. They clearly identify which of our products contain palm oil-derived ingredients on the website. All raw materials containing palm oil-derivatives are purchased through members of the Roundtable on Sustainable Palm Oil (RSPO).

In 2021 brands owned by this company appeared on the Choose Cruelty Free List, signifying no animal testing anywhere in their supply chain. However in 2021 Choose Cruelty Free Australia (CCF) merged with Cruelty Free International, and brands approved by CCF were invited to transition to Cruelty Free International's more stringent Leaping Bunny Programme. Brands owned by this company did not make the transition and are no longer accredited as cruelty free.