Breakfast cereal manufacturer
Founded 1988. Manufactures own brand and private label breakfast cereals sold through supermarkets. Acquired by Walter & Wild in 2018.
Company Ownership
Hubbard Foods Ltd
NZL
Walter & Wild Ltd
owns 100% of Hubbard Foods Ltd
NZL
Food manufacturer
In 2017-18 New Zealand's richest man Graeme Hart and his son Harry purchased three NZ food companies. Hubbards, Hansells and Gregg's sauces are now part of this new Hart vehicle: Walter & Wild (formerly HFG Group). Acquired NZ ice cream company Emerald Foods in 2021. Harry owns 33% and his father Graham owns the remaining 67%.
Company Assessment
(Last updated Mar 2025)
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Hubbard Foods Ltd
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Community support
This company supports various community initiatives in New Zealand.
Source: company website
(2015)
Walter & Wild Ltd
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Palm oil rating - WAZA
The PalmOil Scan app, developed by the World Association of Zoos and Aquariums (WAZA), rates companies based on their commitment to sustainable palm oil. Companies are evaluated on their use of certified sustainable palm oil (CSPO), conservation efforts, sourcing practices, and RSPO membership. Ratings range from Excellent to No Commitment. This company is rated "Poor" (retrieved 4 Feb 2025). However, scoring is largely dependent on reporting to the RSPO, and smaller companies may avoid membership because of the associated fees and paperwork. Therefore this criticism has not been heavily weighted.
Source: WAZA
(2025)
Company Details
Type:
Wholly-owned subsidiary
Revenue:
130 million NZD
(2015)
Employees:
160
(2014)