Creative Brands
Pharmaceutical and toiletry wholesaling
Brands distributed include Le Tan, Evoke and Australis. The majority of products are made either in Asia or by their sister company Scental Pacific. Bought by Heritage Brands (formerly Soda Brands) in 2010.

Overall

Owned AUS
Rating ?
About the Ratings

Company Ownership

Creative Brands Pty Ltd
AUS
Heritage Brands Ltd
owns 100% of Creative Brands Pty Ltd
AUS
Cosmetics company
Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs.

Company Assessment

(Last updated Aug 2024)
Creative Brands Pty Ltd
No assessment data currently available for Creative Brands Pty Ltd.
Heritage Brands Ltd
Information
Mica mining
This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers.
Source: SMH (2014)
APCO member
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2024 APCO Annual Report.
Source: APCO (2024)
Previously accredited cruelty-free
In 2021 brands owned by this company appeared on the Choose Cruelty Free List, signifying no animal testing anywhere in their supply chain. However in 2021 Choose Cruelty Free Australia (CCF) merged with Cruelty Free International, and brands approved by CCF were invited to transition to Cruelty Free International's more stringent Leaping Bunny Programme. Brands owned by this company did not make the transition and are no longer accredited as cruelty free.
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Company Details

Type:
Wholly-owned subsidiary
Revenue:
104 million AUD (2004)
Employees:
94

Contact Details

Address:
30 Bando Rd, Springvale, VIC, 3171, Australia
Phone:
03 9574 2100
Website:
www.creativebrands.com.au

Products / Brands