Who Gives A Crap
Toilet paper
Toilet paper company founded in 2012. 50% of profits go to WaterAid to build toilets and improve sanitation in the developing world. Products are made in China. Took on a number of investors for the first time in 2021, raising $41.5 million.

Overall

Owned AUS
Rating B
About the Ratings
Good Goods Pty Ltd
AUS

Company Assessment

(Last updated Nov 2024)
Good Goods Pty Ltd
Praise
Social Traders certified
This social enterprise is Social Traders certified. Social Traders certification assures stakeholders that a social enterprise has a social, cultural or environmental purpose as its primary objective, that a substantial portion of its revenue is derived from commercial trade, and that the majority of the organisation's efforts and resources are invested into the social purpose.
Certified B Corp with score of 125.5
Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. The B Impact Assessment measures a company's practices and outcomes in five areas: governance, workers, community, the environment, and customers. This company has a B Impact Score of 125.5 and has held B Corp Certification since February 2016. The median score for businesses is 50.9, with a score of 80 required for B Corp Certification.
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
A, B grade for tissue sourcing
The Issue with Tissue 2024 scorecard by the Natural Resources Defense Council (NRDC) assesses the environmental impact of tissue products based on fiber source (virgin, bamboo or recycled), FSC certiification, and bleaching methods. This company's tissue products received grades of A (recycled) and B (bamboo).
Source: NRDC (2024)
Information
Made in China
This company's toilet paper is made in China, even though there are Australian companies who produce recycled toilet paper.
Post-consumer-waste recycled content
All of this company's paper products are made in China from either 100% post-consumer waste recycled paper, bamboo and/or sugarcane. Their recycled toilet paper is made from 100% post-consumer waste recycled paper, their tissues and premium toilet paper are 100% bamboo, and their paper towels are a blend of bamboo and sugarcane.
2014 Social Enterprise Award finalist
In 2014 this company was a finalist for the Social Enterprise Investment Award. The Social Enterprise Awards are the national awards for Australian social enterprise.
Sustainability claims
On its website this company states that 50% of their profits go to WaterAid to build toilets in the developing world, and all their toilet paper is made from 100% recycled paper.
Modern slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
> About the Icons

Company Details

Type:
Private company
Founded:
2012

Contact Details

Address:
VIC, Australia
Website:
www.whogivesacrap.org

Products / Brands

Who Gives A Crap
Good Time Soap
★ 50% of profits donated to WaterAid
Good Time Shampoo
★ 50% of profits donated to WaterAid
Who Gives a Crap Toilet Paper
★ 50% of profits donated to WaterAid
Who Gives a Crap Paper Towels
★ made from bamboo and sugarcane
★ 50% of profits donated to WaterAid
Who Gives a Crap Foil/Cling Wrap/Bags
★ 50% of profits donated to WaterAid
Who Gives a Crap Tissues
★ 50% of profits donated to WaterAid