Furniture & homewares retail
Formerly known as Steinhoff Asia Pacific, it changed its name to Greenlit Brands in 2018 while its parent company faced scrutiny for accounting irregularities. Operates 227 stores across Australia and New Zealand, and 5 factories across Australia, China and Vietnam. Sold its general merchandise division to Allegro Funds in 2019, including the Best & less, Harris Scarfe, Debenhams and Postie retail chains. Sold Freedom Furniture to Amart in 2025.
Company Ownership
Greenlit Brands Pty Ltd
AUS
Steinhoff International Holdings Ltd
owns 100% of Greenlit Brands Pty Ltd
ZAF
Household goods
Diversified manufacturer and marketer of furniture and other household goods whose operations cover Africa, Europe, India, and the Pacific Rim. Australian assets include Freedom furniture, Best & Less and Harris Scarfe. Purchased Pepkor Holdings in 2014 for $6.7 billion.
Company Assessment
(Last updated Jan 2021)
Praise
Criticism
Information
Greenlit Brands Pty Ltd
Praise
Criticism
Information
Fined $25k for misleading consumers
In 2020 this company paid penalties totalling $25,200 after the ACCC issued it with two infringement notices for alleged false or misleading representations to customers about their consumer guarantee rights.
Source: ACCC
(2020)
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website
(2021)
Steinhoff International Holdings Ltd
Praise
Criticism
Information
Accounting scandal
In December 2017 Steinhoff went from having a market capitalisation of $US19 billion to $US1.9 billion in the space of a few days, after it was discovered that several years of audited accounts could not be trusted.
Source: news article
(2018)
11.4% in Newsweek Green Ranking 2017
This company received a score of 11.4/100 in the Newsweek Green Ranking 2017, which ranks the world's largest publicly traded companies on eight indicators covering energy, greenhouse gases, water, waste, fines and penalties, linking executive pay to sustainability targets, board-level committee oversight of environmental issues and third-party audits. Ranking methodology by Corporate Knights and HIP Investor.
Source: Newsweek
(2017)
Corporate responsibility claims
This company has a number of corporate responsibility claims on its website.
Source: company website
(2014)
Insider trading allegations
This company faced criticism over it's 2014 purchase of Pepkor when directors bought shares without disclosing a deal was imminent. The company denies any wrongdoing.
Source: news article
(2014)
Company Details
Type:
Wholly-owned subsidiary
Revenue:
1.5 billion AUD
(2018)
Employees:
2,900
(2022)
Subsidiaries:
Fantastic Holdings Ltd
Furniture retail
Engages in the retail, manufacture and import of household furniture in Australia. Fantastic Furniture is the third largest retailer by sales value and Australia's largest vertically integrated furniture group. The company also operates two manufacturing divisions, Fantastic Lounge Factory and Royal Comfort Bedding, as well as over 110 stores. Acquired by Steinhoff in 2016.
Contact Details
Address:
Level 4, 1 Epping Rd, North Ryde, NSW, 2113, Australia
Phone:
02 9882 9000
Website:
Products / Brands
Greenlit Brands
Fantastic Furniture
Homewares Stores