Personal care products
Cosmetics group comprising Natura Cosmetico and Avon. Natura acquired Aesop in 2013, The Body Shop from L'Oreal in 2017, and Avon in 2019. In 2023 Natura sold Aesop to L'Oreal and The Body Shop to Aurelius.
Company Assessment
(Last updated Apr 2025)
Praise
Criticism
Information
Natura & Co SA
Praise
Criticism
Information
Certified B Corp with score of 101
Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. The B Impact Assessment measures a company's practices and outcomes in five areas: governance, workers, community, the environment, and customers. This company has a B Impact Score of 101 and has held B Corp Certification since November 2020. The median score for businesses is 50.9, with a score of 80 required for B Corp Certification.
Source: B Lab
(2024)
Palm oil rating - WAZA
The PalmOil Scan app, produced by the World Association of Zoos and Aquariums (WAZA), rates companies on their commitment to sourcing sustainable palm oil. Companies are scored on their use of certified sustainable palm oil (CSPO), commitment to sourcing CSPO, on-the-ground conservation action, and membership to the RSPO. Companies can earn a rating of Excellent, Good, Fair, Poor or No Commitment. This company is rated "Good" (retrieved 4 Feb 2025).
Source: WAZA
(2025)
15.14% for supply chain practices in China
The Green Supply Chain Corporate Information Transparency Index (CITI) evaluates consumer-facing companies that have a sizeable supply chain in China. The evaluation uses government supervision data and public information to assess the environmental management of their supply chains in China. This company received a score of 15.14/100 (retrieved 24 Nov 2023).
Source: IPE
(2023)
34.6% in Forest 500 Rankings
Forest 500 identifies the 350 companies and 150 financial institutions with the greatest exposure to tropical deforestation risk, and annually assesses them on the strength and implementation of their deforestation and human rights commitments. This company received a score of 34.6%.
Source: Forest 500
(2023)
7.5/20 in Social Benchmark
The 2024 Social Benchmark assesses the world's 2,000 most influential companies on their responsibility in meeting society's fundamental expectations towards three measurement areas: respecting human rights, providing decent work, and acting ethically. This company was assessed in 2024 and received a score of 7.5/20. The average score was an alarmingly low 4.6/20 and the highest score was 15.5/20.
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target; put a price on carbon; responsible corporate engagement in climate policy; report climate change information in mainstream reports as a fiduciary duty.
Source: We Mean Business
(2021)
Plastics Commitment signatory
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy
(2022)
Responsible Mica Initiative member
This company is a member of the Responsible Mica Initiative, a Do-Tank which aims to eradicate child labour and unacceptable working conditions in the Indian mica supply chain by joining forces across industries.
C grade in Plastic Promises Scorecard
As You Sow's 2024 Plastic Promises Scorecard measures the corporate ambition and action of 225 large companies across six industries on six core pillars of plastic packaging pollution prevention: 1) Recyclability, 2) Reduction, 3) Recycled Content, 4) Recovery, 5) Reuse, and 6) Producer Responsibility. This company received a grade of C.
Source: As You Sow
(2024)
28% in Gender Benchmark
In 2023 and 2024, the World Benchmarking Alliance assessed 2,000 companies on their efforts to drive gender equality and women's empowerment across their entire value chain. Companies are assessed on governance and strategy, representation, compensation and benefits, health and well-being, and violence and harassment. This company scored 28 out of 100. The average score was 15.3 and the highest score was 51.
23.3% in Nature Benchmark
The Nature Benchmark ranks 816 companies across 20 industries on their efforts to protect our environment and its biodiversity. Companies were assessed in three phases between 2022 and 2024 using three measurement areas: governance and strategy; social inclusion and community impact; and ecosystems and biodiversity. This company was assessed in 2024 and is ranked #181/816, with a total score of 23.3/100.
Medium ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 24.7, placing it in the "medium risk" category (retrieved April 2025).
Source: Sustainalytics
(2025)
Company Details
Type:
Public company
Founded:
1969
Subsidiaries:
Natura Cosmeticos SA
Personal care products
Brasil's largest personal care products manufacturer. Part of Natura & Co, alongside Avon.
Avon Products Inc
Beauty products
Avon, the world's largest direct cosmetics seller, spun off its North American unit in 2016, forming New Avon, which LG acquired in 2019 and renamed The Avon Company in 2021. Natura & Co bought the global Avon business in 2019, later spinning off parts to Grupo PDC (Central America), and Regent (Europe, Africa, Asia). Natura retains Avon rights in Latin America.
Avon International
Direct selling
Encompasses Avon's operations in Europe, Middle East, Africa, Asia-Pacific, and parts of Latin America. US private equity firm Regent LP is to take over ownership in early 2026.