Mechanical household cleaning products
Acquired Australian cleaning brand Oates from GUD Holdings in 2017.
Company Ownership
Freudenberg Household Products Pty Ltd
AUS
Freudenberg & Co KG
owns 100% of Freudenberg Household Products Pty Ltd
GER
Holding company
Freudenberg & Co. is the parent company of Freudenberg Group, of which Freudenberg HP is a part. Seals and vibration control components, nonwovens, mechanical household cleaning products and chemical specialities. Founded in 1849.
Company Assessment
(Last updated Sep 2025)
Praise
Criticism
Information
Freudenberg Household Products Pty Ltd
Praise
Criticism
Information
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2025 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2025)
GECA certified products
Company manufactures or distributes products which have received the Good Environmental Choice Ecolabel, provided by the Good Environmental Choice Australia.
Source: GECA
(2024)
Sustainability claims
This company has sustainability claims on its website in the areas of Product Life Cycle and Product Performance.
Source: company website
(2015)
Freudenberg & Co KG
Praise
Criticism
Information
16.6% in Forest 500 Rankings
Forest 500 identifies and annually assesses the 500 companies and 150 financial institutions most exposed to deforestation risk in their supply chains and investments on the strength and implementation of their commitments on deforestation and human rights. This company received a score of 16.6%.
Source: Forest 500
(2024)
Corporate responsibility claims
This company has an extensive corporate responsibility section on its website.
Source: company website
(2015)
Plastics Commitment signatory
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy
(2022)
How2Recycle member
This company is a member of How2Recycle. The How2Recycle Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels. Companies must be a member of the program to use the How2Recycle Label.
Source: How2Recycle
(2023)
Company Details
Type:
Wholly-owned subsidiary
Subsidiaries:
E.D. Oates Pty Ltd
Cleaning products manufacturer
In 2017 Freudenberg Household Products bought this company from GUD Holdings for $80 million.
Contact Details
Address:
635 Canterbury Rd, Surrey Hills, VIC, 3127, Australia
Freecall:
1800 500 513
Website:
Products / Brands
Freudenberg HP
Vileda
Brushware & Mops
Dura Fresh
Scourers, Sponges & Wipes
Oates
Brushware & Mops
Other related products
Ansell
/ Freudenberg HP
(distributor)
Ansell
Gloves
Ansell
Gloves