The 2017 document by Baby Milk Action outlines evidence of violations of the International Code of Marketing of Breastmilk Substitutes by this company. For example Medela markets the Calma feeding bottle and nipple in a Code violating manner.

This bottle and teat company is named and shamed in IBFAN's 2017 report, 'Breaking the Rules, Stretching the Rules 2017', evidence of violations of the International Code of Marketing of Breastmilk Substitutes, compiled from June 2014 to June 2017. The report covers 792 Code violations from 79 countries and by 28 companies.

This company has Corporate Social Responsibility claims on its website mainly in the area of philanthropy.