Eggs
Established in 1946. WA based egg producer. Subsidiary of AAA Egg Company Pty Ltd. Brands include Golden Egg Farms, WA Pride and Country Eggs. Marketing services provided by Novo Foods.
Company Ownership
West Coast Eggs Pty Ltd
AUS
AAA Egg Company Pty Ltd
owns 100% of West Coast Eggs Pty Ltd
AUS
Egg producer
Owns major WA egg producer Golden Eggs and part owns Farm Pride.
Company Assessment
(Last updated Dec 2024)
Praise
Criticism
Information
West Coast Eggs Pty Ltd
Praise
Criticism
Information
5/5 for packaging performance
This company received the highest packaging performance level of 5 (Beyond Best Practice) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
High free range stocking densities
In contrast to consumer expectations and free range eggs standards across the world, the government caved to pressure from a few industrial scale egg producers and major retailers to introduce a free range eggs standard in 2017 allowing producers to pack 10,000 hens into a hectare. The CSIRO, RSPCA, Choice and many others recommend a maximum of 1,500 hens per hectare. This company uses a stocking density of 10,000 hens per hectare for its free range eggs, well in excess of consumer expectations.
Source: company website
(2023)
Factory Farming
This company produces cage eggs, where each bird is allocated space less than the size of a piece of A4 paper. Birds are unable to turn around easily, stretch out, flap their wings or exercise. Cages do not satisfy the hen's behavioural need to perch, dust bathe, forage, and lay their eggs in a secluded nest.
Source: company website
(2019)
Breaching advertising codes
This company has been criticised for misleading advertising. In 2024 Ad Standards upheld complaints about an internet ad by this company on the grounds that it breached advertising codes. The website ad features information and descriptions of the products, and includes statements such as "Hens are less stressed which means they produce more eggs" and "Cage hens live in a climate-controlled environment which allows them to live almost stress-free." The ads were subsequently discontinued or modified.
Source: Ad Standards
(2024)
AAA Egg Company Pty Ltd
Praise
Criticism
Information
Farm Transparency Project profile
The Farm Transparency Project Repository is a public repository/gallery for videos, photos, documents and campaign materials relating to the animal rights movement in Australia. Follow the link to see their profile on this company.
Source: Farm Transparency Project
(2024)
Company Details
Type:
Wholly-owned subsidiary
Founded:
1946
Revenue:
60 million AUD
(2018)
Employees:
200
(2018)
Subsidiaries:
Farm Pride Foods Ltd
(26% owned)
Egg producer
Grader, packer, processor, supplier and marketer of shell eggs and processed egg products. Part owned by WA eggs producer West Coast Eggs. Marketing services provided by Novo Foods.
Contact Details
Address:
116 Sultana Road West, High Wycombe, WA, 6057, Australia
Phone:
08 6246 4999
Website:
Products / Brands
Golden Eggs Farm Pride (26% owned)
Farm Pride
Eggs