RiteBite Group
Snack foods
Established in 2019 when Australian private equity firm Quadrant, who bought Darrell Lea Chocolates in 2018, acquired another eight snack brands.


Owned AUS
Rating B
About the Ratings

Company Ownership

Rite Bite Group Pty Ltd
Quadrant Private Equity Pty Ltd
owns 100% of Rite Bite Group Pty Ltd
Private equity firm
Sydney-based mid-market private equity firm established in 1996 and investing in companies in Australia and New Zealand. Former investments include VIP Pet Foods, Burson Auto Parts and Red Rooster. Formed the RiteBite Group in 2019 after acquiring Darrell Lea and another 8 snack brands.

Company Assessment

Rite Bite Group Pty Ltd
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
Some, but not necessarily all, of this company's chocolate products are palm oil free. For more details, follow the link to see Borneo Orangutan Survival Australia's list of products which manufacturers have told them are palm oil free or contain segregated certified sustainable palm oil.
This company's Smooze products have been verified as compliant with the Non-GMO Project Standard, North America's only independent verification for products made according to best practices for GMO avoidance.
Quadrant Private Equity Pty Ltd
Quadrant owned Rockpool Dining Group, a giant in the hospitality and dining scene, has been accused of "one of the most egregious cases of wage theft Australia has seen yet" by a law firm alleging the company has underpaid its workers at least $10 million.
Quadrant bought a large stake in Independent Pub Group in 2007, which owned several hotels, including gaming venues. Quadrant has since sold its stake in the hotel group.

Company Details

Wholly-owned subsidiary
Darrell Lea Confectionery Co Pty Ltd (85% owned)
Confectionery manufacturer
Established in 1927 and privately owned by the Lea family until getting into financial trouble in 2012 and being acquired by the Quinn family. In 2018 Quadrant Private Equity bought a majority stake for $200m. The Quinn family also sold a majority stake in its VIP Petfoods business in 2015 to Quadrant. Darrell Lea acquired the Life Savers brand from Nestle in 2018, acquiring the rights to the lolly in Australia and New Zealand.
Think Products Pty Ltd
Snack foods
Became part of newly formed RiteBite Group in 2019.
Bailey Boys Pty Ltd
Food & beverages
Offices in Melbourne, Sydney and Hong Kong. Became part of newly formed RiteBite Group in 2019.

Contact Details


Products / Brands

RiteBite Group
Bar Counter Health Bars
CrispyFruits Canned Fruit
Planet Food Sports Nutrition
Planet Food Health Bars
Planet Food Health Foods
Power Super Foods Health Foods
★ certified organic
Smooze Ice Blocks
Systemax Sports Nutrition
Thinkfood Munch Health Foods
Well Naturally Health Bars
Well Naturally Chocolate
Darrell Lea (85% owned)
Darrell Lea Chocolate
Darrell Lea Sweets & Lollies
Heritage Fine Chocolates Chocolate
Life Savers Sweets & Lollies
Ricci Sweets & Lollies