Tru Kids Brands
Established in 2019. Owner of the Toys 'R' Us and Babies 'R' Us brands. In 2021 WHP Global bought a controlling stake.


Owned USA
Rating D
About the Ratings

Company Ownership

Tru Kids Brands Inc
WHP Global
owns 51% of Tru Kids Brands Inc
Investment firm
Founded in 2019 by retail industry veteran Yehuda Shmidman in partnership with funds managed by Oaktree Capital Management, acquires global consumer brands such as Anne Klein, Toys R Us, Lotto and G-Star Raw.

Company Assessment

Tru Kids Brands Inc
No assessment data currently available for Tru Kids Brands Inc.
WHP Global
WHP is backed by a $350 million equity commitment from funds managed by Oaktree Capital, with a leverage facility provided to WHP by funds and accounts managed by BlackRock. BlackRock has several criticisms and an overall Shop Ethical rating of 'F'. Oaktree Capital is involved with gambling.

Company Details

Private company
Toys 'R' Us Inc
Toy retailer
Toys'R'Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys'R'Us, Inc. for $6.6 billion. Each of the investors owns an equal stake. The company filed for bankruptcy in 2017 and was later acquired by Tru Kids Brands.

Contact Details

Parsippany, USA

Products / Brands