Retail
Established in 2019. Owner of the Toys 'R' Us and Babies 'R' Us brands. In 2021 WHP Global bought a controlling stake.
Company Ownership
Tru Kids Brands Inc
USA
WHP Global
owns 51% of Tru Kids Brands Inc
USA
Investment firm
Founded in 2019 by retail industry veteran Yehuda Shmidman in partnership with funds managed by Oaktree Capital Management, acquires global consumer brands such as Anne Klein, Toys R Us, Lotto and G-Star Raw.
Company Assessment
(Last updated Jan 2021)
Praise
Criticism
Information
Tru Kids Brands Inc
No assessment data currently available for Tru Kids Brands Inc.
WHP Global
Praise
Criticism
Information
Backed by Oaktree and BlackRock, who have criticisms
WHP is backed by a $350 million equity commitment from funds managed by Oaktree Capital, with a leverage facility provided to WHP by funds and accounts managed by BlackRock. BlackRock has several criticisms and an overall Shop Ethical rating of 'F'. Oaktree Capital is involved with gambling.
Source: Shop Ethical
(2021)
Company Details
Type:
Private company
Founded:
2019
Subsidiaries:
Toys 'R' Us Inc
Toy retailer
Toys'R'Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys'R'Us, Inc. for $6.6 billion. Each of the investors owns an equal stake. The company filed for bankruptcy in 2017 and was later acquired by Tru Kids Brands.
Contact Details
Products / Brands
Other related products
Hobby Warehouse
/ Tru Kids Brands
(brand owner)
Toys 'R' Us
Toy Stores
Toys 'R' Us
Toy Stores