Home and hygiene products
Personal care and household cleaning products manufacturer and distributor, and Australia's largest soap maker. Much of their production takes place at their facility in Shepparton, VIC. Bought the White King brand from Sara Lee in Dec 2010.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Pental Ltd
Praise
Criticism
Information
Palm oil rating - WAZA
The PalmOil Scan app, produced by the World Association of Zoos and Aquariums (WAZA), rates companies on their commitment to sourcing sustainable palm oil. Companies are scored on their use of certified sustainable palm oil (CSPO), commitment to sourcing CSPO, on-the-ground conservation action, and membership to the RSPO. Companies can earn a rating of Excellent, Good, Poor or No Commitment. This company is rated "Excellent" (retrieved 18 Nov 2023).
Source: WAZA
(2023)
Misleading claims
In 2018 the Federal Court ordered this company to pay penalties totalling $700,000, for making false and misleading representations about its White King 'flushable' toilet and bathroom cleaning wipes. Pental admitted that it had represented its White King 'flushable' wipes were made from a specially designed material which disintegrated in the sewerage system like toilet paper, had similar characteristics to toilet paper when flushed, and were suitable to be flushed into the sewerage system when that was not the case.
Source: ACCC
(2018)
Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a print ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
APCO member
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2024 APCO Annual Report.
Source: APCO
(2024)
Company Details
Type:
Public company
Revenue:
100 million AUD
(2019)
Employees:
130
(2019)
Contact Details
Address:
Level 6, 390 St Kilda Rd, Melbourne, VIC, 3004, Australia
Phone:
03 9251 2311
Freecall:
1800 025 917
Website:
Products / Brands
Pental
Aim
Toothpaste
Country Life
Soap
Country Life
Body Wash
Huggie
Fabric Softener
Jiffy
BBQ Needs
Little Lucifer
BBQ Needs
Martha's
Fabric Softener
Natural Selections
Soap
Softly
Fabric Softener
Sorbolene
Soap
Sunlight
Laundry Detergent
Sunlight
Dishwashing Detergent
Sureguard
Pest Control
Velvet
Laundry Detergent
Velvet
Soap
Velvet
Hand Wash/Sanitiser
Velvet
Body Wash
White King
Bathroom Cleaners
White King
Multi-Purpose Cleaners
White King
Stain Removal & Prewash
White King
Toilet Cleaners
White King
Laundry Detergent