Mars Australia
Diverse food company
Previously known as MasterFoods Australia New Zealand, they restructured to form Mars Australia and Mars New Zealand. Main areas of business are chocolate/ confectionery, pet food and prepared foods (eg. Masterfoods, Dolmio, Kan-Tong)

Overall

Owned USA
Rating C
About the Ratings

Company Ownership

Mars Australia Pty Ltd
AUS
Mars Inc
owns 100% of Mars Australia Pty Ltd
USA
Petfood and snack food makers
Founded in 1911. Known for its chocolates, 49.5% of Mars' business is in pet food, while confectionery makes up 42.2%. Food & drink makes up the rest. Mars bought Wrigley's for US$23bn in 2008 to become the world's #1 confectionery company. In Aug 2024 Mars announced it will buy Kellanova for US$36 billion. The deal is expected to close in the first half of 2025, subject to regulatory approvals.

Company Assessment

(Last updated Nov 2024)
Mars Australia Pty Ltd
Praise
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
Renewable energy use
Greenpeace's Reenergise campaign ranks Australia's biggest electricity using companies on their commitments and actions regarding renewable energy use. This company has: committed to powering their operations by 100% renewable electricity by 2030; signed at least one power purchase agreement (PPA) to buy power from a wind or solar project; invested in on-site solar.
Modern Slavery disclosure quality
Human Rights Law Centre's 2022 report, "Broken Promises: Two years of corporate reporting under Australia's Modern Slavery Act", examines statements submitted to the Government's Modern Slavery Register by 92 companies sourcing from four sectors with known risks of modern slavery: garments from China, rubber gloves from Malaysia, seafood from Thailand and fresh produce from Australia. Modern slavery statements are analysed to see if they comply with the mandatory reporting requirements, identify or disclose obvious modern slavery risks, and demonstrate effective actions to address risks. This company's modern slavery disclosure statement received a rating in the 61-80% range. The average score was 44% and the highest score was 89%.
Information
Breaching advertising codes
This company has been criticised for offensive advertising. In 2007 Ad Standards upheld complaints about an ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
100% renewable energy
In June 2018 Mars Australia announced it will source 100 per cent of the electricity needed to power its six Australian factories from renewable energy sources by 2020, after signing a 20-year power-purchase agreement (PPA) with Total Eren Group.
Sustainability Advantage Gold Partner
The NSW Government's Sustainability Advantage program works with medium and large organisations to accelerate the adoption of sustainable practices. Nearly half of all 800+ members are based in regional NSW and over 30% have been recognised as Bronze, Silver or Gold Partners. This company is one of only 13 organisations recognised as a Gold Partner.
RCMI signatory
This company is a signatory to the Responsible Children's Marketing Initiative (RCMI), which is managed by the Australian Food & Grocery Council and covers products found in retail outlets. Companies that have signed up to the initiative commit to: only advertising healthier choices to children and encouraging a healthy lifestyle through good diet and physical activity; not paying for or seeking product placement television programs, editorial content or interactive games aimed at children, unless the product is a healthier choice; not advertising and marketing to children in Australian schools unless they are asked to by those schools.
Source: AANA (2023)
Mars Inc
Praise
CDP Climate Change score of A-
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of A-.
Source: CDP (2023)
Palm oil rating - WAZA
The PalmOil Scan app, produced by the World Association of Zoos and Aquariums (WAZA), rates companies on their commitment to sourcing sustainable palm oil. Companies are scored on their use of certified sustainable palm oil (CSPO), commitment to sourcing CSPO, on-the-ground conservation action, and membership to the RSPO. Companies can earn a rating of Excellent, Good, Poor or No Commitment. This company is rated "Excellent" (retrieved 18 Nov 2023).
Source: WAZA (2023)
Palm oil scorecard - WWF
The 2024 WWF Palm Oil Buyers Scorecard evaluates the progress and performance of 285 major retailers and manufacturer companies, focusing on actions companies have taken to ensure their own palm oil supply chain is sustainable and free of deforestation, natural ecosystem conversion, and human rights abuse. This company is rated 'leading the way' with a score of 21.92 out of a possible total of 24.
CDP Water Security score of A-
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security score of A-.
Source: CDP (2023)
CDP Forests score of B
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts towards removing commodity-driven deforestation and forest degradation from its direct operations and supply chains. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Forests score of B.
Source: CDP (2023)
61.5% in Forest 500 Rankings
Forest 500 identifies the 350 companies and 150 financial institutions with the greatest exposure to tropical deforestation risk, and annually assesses them on the strength and implementation of their deforestation and human rights commitments. This company received a score of 61.5%.
Green Power Partner
This company is listed on the EPA Green Power Partnership website (USA) as using renewable energy for 60% of its organisation-wide electricity use in the USA.
Source: EPA (2023)
100% on Corporate Equality Index
This company is listed as having best practice on a report card on lesbian, gay, bisexual and transgender equality in corporate America.
Criticism
Delaying action on plastic pollution
The Talking Trash 2020 report by Changing Markets investigates the corporate playbook of false solutions to the plastic crisis. It found that the industry is actively delaying and derailing ambitious action on plastic pollution in its fight to maintain business as usual for as long as possible. For example, this company is signed up to 3 nice-sounding voluntary initiatives to address plastic waste, while also participating in 4 industry associations which lobby against legislation that could restrict plastic, or make corporations responsible for managing the waste they create, financially or otherwise.
Plastic pollution
In 2023 Break Free From Plastic engaged 8,804 volunteers in 41 countries to conduct 250 brand audits. These volunteers collected and audited 537,719 pieces of plastic waste. This company ranked as one of the world's top 10 plastic polluters.
Animal Testing
PETA is urging Mars to immediately end all support for animal tests. Mars continues to fund animal tests, despite the fact that more reliable human tests are available and that none of the tests are required by law.
Source: PETA (2020)
Tier 6 in farm animal welfare rankings
The Business Benchmark on Farm Animal Welfare (BBFAW) 2023 Report ranks global food companies on their farm animal welfare policies, practices and performance. This company appeared in tier 6, "No evidence on the business agenda", with tier 1 being the best, and tier 6 the worst.
21.68% for supply chain practices in China
The Green Supply Chain Corporate Information Transparency Index (CITI) evaluates consumer-facing companies that have a sizeable supply chain in China. The evaluation uses government supervision data and public information to assess the environmental management of their supply chains in China. This company received a score of 21.68/100 (retrieved 24 Nov 2023).
Source: IPE (2023)
Deforestation in Africa
A 2017 investigation by Mighty Earth, "Chocolate's Dark Secret," found that a large amount of the cocoa used in chocolate produced by major chocolate companies, including this one, is grown illegally in national parks and other protected areas in Ivory Coast and Ghana. The countries are the world's two largest cocoa producers. The report documents how in several national parks and other protected areas, 90% or more of the land mass has been converted to cocoa. Less than four percent of Ivory Coast remains densely forested.
D- grade in Keep Forests Standing report
Rainforest Action Network's 2023 report and scorecard "Keep Forests Standing" assessed 10 brands on their efforts to address their contribution to the destruction of forests, ongoing land grabs, and violence against local and Indigenous communities. This company received a 'D-' grade in the evaluation.
Source: RAN (2023)
Palm oil from illegal sources
A 2022 investigation by the Rainforest Action Network (RAN) found that major consumer goods companies, including this one, have been purchasing palm oil from mills that have continued to source palm oil resulting from the illegal clearing of lowland rainforests within the nationally protected Rawa Singkil Wildlife Reserve in the Leuser Ecosystem, Indonesia.
Source: RAN (2022)
6/27 in pesticides scorecard
Over the last 60 years farming has become dependent on the intensive use of chemicals. As You Sow's 2021 report, Pesticides in the Pantry, examines the growing risks posed by the use of synthetic pesticides in agricultural supply chains to food manufacturers, and scores companies on their efforts to reduce pesticide use in their supply chains. Scores ranged from 16 to 0, with an average score of 7.5. This company received a score of 6/27.
Exploitative purchasing practices
In May 2024 Investor Advocates for Social Justice and investors representing more than $8.8 trillion USD called on chocolate companies, including this one, to use their purchasing power to ensure West African cocoa farmers receive a living income for their cocoa. Chocolate companies continue to profit off the backs of child laborers, with an estimated 1.56 million children working on cocoa plantations in Ghana and Cote d'Ivoire, where 60% of global cocoa supply is produced. Systemic poverty in the region is a driver of child labor, deforestation, and other human rights abuses in the cocoa sector. Despite chocolate companies' commitments over the decades to eradicate child labor, little progress has been made.
Source: IASJ (2024)
7.5/20 in Social Benchmark
The 2024 Social Benchmark assesses the world's 2,000 most influential companies on their responsibility in meeting society's fundamental expectations towards three measurement areas: respecting human rights, providing decent work, and acting ethically. This company was assessed in 2023 and received a score of 7.5/20. The average score was an alarmingly low 4.6/20 and the highest score was 15.5/20.
Information
Palm oil sourcing
In the 2018 Greenpeace report "The Final Countdown", this company was identified as sourcing palm oil from at least 20 of the 25 dirty palm oil producers identified in the report. In addition to deforestation, the 25 individual cases in the report include evidence of exploitation and social conflicts, illegal deforestation, development without permits, plantation development in areas zoned for protection and forest fires linked to land clearance. [Listed under Information due to age of report]
Cadmium in chocolate
In 2015 As You Sow, a consumer health protection organization, commissioned testing to measure levels of lead and cadmium in 42 chocolate products available at retailers across California. Products by this company were found to contain unsafe levels of cadmium.
Cadmium in chocolate
In 2022 Consumer Reports, an independent nonprofit member organisation, tested 28 dark chocolate bars for lead and cadmium. Products by this company were found to contain unsafe levels of cadmium.
Possible GE in US brands
This company has products rated RED in the Centre for Food Safety's True Food Shopper's Guide (USA). Products on the RED list contain ingredients that come from the most common GE crops (corn, soy, canola, cotton). Companies with products on this list have confirmed that their products may have or are likely to be made with GE ingredients, or have not denied using GE foods when given the opportunity to do so.
Nanoparticles in M&M's
Testing commissioned by As You Sow found potentially harmful nanoparticles in M&M's. Nanomaterials have undergone little or no safety testing. Research shows that these tiny particles are so small that they can easily penetrate cell walls and slip into organs, including the brain, with infants and children particularly susceptible.
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target; commit to 100% renewable power.
Rainforest Alliance certified products
This company sells Rainforest Alliance certified chocolate. However this only represents a fraction of this company's total chocolate sales. Rainforest Alliance certification has been dubbed 'Fairtrade light' by critics, as it offers producers no minimum price for their crop, and guarantees a minimum of just 30% of the product is certified.
Rainforest Alliance honouree
In 2017 the Rainforest Alliance presented this company a Corporate Sustainability Champions award, which recognizes companies who have demonstrated an exceptional commitment to sustainability, improving livelihoods, and conserving forests all around the world.
Cage-free eggs commitment
This company is listed on the RSPCA Australia website as 'cage-free and proud', signifying a commitment to source 100% cage-free eggs by 2025. Essentially cage-free means barn laid, which is better than cage eggs, but still much worse than free-range or organic eggs when it comes to animal welfare.
Sustainable Agriculture Initiative member
This company is a member of the Sustainable Agriculture Initiative (SAI) Platform, the main food industry initiative supporting the development of sustainable agriculture worldwide. Created by Nestle, Unilever and Danone in 2002, the SAI Platform is a non-profit organization to facilitate sharing, at precompetitive level, of knowledge and initiatives to support the development and implementation of sustainable agriculture practices involving the different stakeholders of the food chain.
World Cocoa Foundation member
This company is a member of the World Cocoa Foundation (WCF), an international membership organization representing more than 100 member companies across the cocoa value chain. WCF is committed to creating a sustainable cocoa economy through economic & social development and environmental stewardship in cocoa-growing communities.
Bonsucro member
This company is a member of Bonsucro - Better Sugar Cane Initiative, a global non-profit, multi-stakeholder organisation fostering the sustainability of the sugarcane sector through its leading metric-based certification scheme and its support for continuous improvement for members.
Sustainability Consortium member
This company is a member of The Sustainability Consortium, an organization of diverse global participants that work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability. They develop transparent methodologies, tools, and strategies to drive a new generation of products and supply networks that address environmental, social, and economic imperatives.
Voluntary GMO labelling in USA
In 2016 Mars joined General Mills and Campbell's in being among the major food companies that have broken ranks with the industry's strong opposition to mandatory labeling laws. The company has announced it will label GMOs on all products in the USA, following the standards set by Vermont's labeling law until a national standard is set.
Guidance member
This company is a member of Guidance, a pre-competitive global initiative, convened by Quantis, which aims to provide a methodological guide with credible references that companies can use to account for the climate change impacts of their efforts on sustainable forests and agriculture in an accurate and credible manner.
Cocoa & Forests Initiative signatory
This company is a member of the Cocoa & Forests Initiative, demonstrating a commitment to no further conversion of any forest land for cocoa production in Ghana and Cote d'Ivoire. On March 2019, thirty-three company signatories, accounting for about 85% of global cocoa usage, released detailed individual action plans. The action plans focus on forest protection and restoration, sustainable cocoa production and farmers' livelihoods, and community engagement and social inclusion.
Plastics Commitment signatory
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Ellen MacArthur Foundation partner
This company is a partner of the Ellen MacArthur Foundation, whose stated mission is to accelerate the transition to a circular economy. The Ellen MacArthur Foundation works with business, government and academia to build a framework for an economy that is restorative and regenerative by design.
How2Recycle member
This company is a member of How2Recycle. The How2Recycle Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels. Companies must be a member of the program to use the How2Recycle Label.
US Plastics Pact signatory
This company is a signatory to the US Plastics Pact, a collaborative effort organized by The Recycling Partnership and the World Wildlife Fund, launched as part of the Ellen MacArthur Foundation's global Plastics Pact network to unify diverse public-private stakeholders across the plastics value chain to rethink the way we design, use, and reuse plastics, to create a path forward to realize a circular economy for plastic in the United States. In line with the Ellen McArthur Foundation's vision of a circular economy for plastics, which unites more than 850+ organizations, the US Plastics Pact brings together companies, government entities, NGOs, researchers, and other stakeholders to work collectively toward scalable solutions tailored to the unique needs and challenges within the U.S. landscape, through vital knowledge sharing and coordinated action.
Global Plastics Treaty endorsee
In 2022 after more than 170 nations backed a historic UN resolution to end plastic pollution, global businesses across the plastics value chain, financial institutions, and NGOs came together to announce a common vision for an effective and ambitious Global Treaty to End Plastic Pollution. The vision will form the basis for future policy engagements with governments through a newly launched Business Coalition for a Global Plastics Treaty which will be convened by the Ellen MacArthur Foundation and WWF. This company has endorsed the vision statement of the treaty.
C- grade in Plastic Promises Scorecard
As You Sow's 2024 Plastic Promises Scorecard measures the corporate ambition and action of 225 large companies across six industries on six core pillars of plastic packaging pollution prevention: 1) Recyclability, 2) Reduction, 3) Recycled Content, 4) Recovery, 5) Reuse, and 6) Producer Responsibility. This company received a grade of C-.
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Chocolate scorecard
Be Slavery Free's 2024 Chocolate Scorecard rates all the major chocolate companies on their labour and environmental policies and practices. Companies were asked questions in six areas: traceability and transparency; living income; child labor; deforestation and climate; agroforestry; and pesticides. This company received a yellow rating: "Progressing in policy and practice."
Access to Nutrition rating
The Global Access to Nutrition Index 2024 assessed 30 of the world's largest food and beverage manufacturers on their performance to improve access to nutritious foods. Companies are assessed on the nutritional quality of their product portfolios in 25 global markets, plus policies, practices, and transparency relating to nutrition. Of the 30 companies ranked, this company came 15th.
Tuna sourcing for cat food
In 2017, following pressure from Greenpeace, Mars announced that they will take steps to ensure their pet food supply chains are free of human rights abuses and illegally caught seafood. Greenpeace's 2016 Cats vs Bad Tuna campaign demanded that Mars ensure its supply chains were free of any potential human rights abuses, particularly through its supplier Thai Union.
OpenSecrets.org profile
OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.
Investment in nanotechnology
Friends of the Earth's 2014 report "Tiny Ingredients, Big Risks" names this company as one of over 200 transnational food companies engaged in nanotechnology research and development, and on their way to commercializing products. New studies are adding to a growing body of scientific evidence indicating nanomaterials may be toxic to humans and the environment.
Source: FOE (2014)
30.6% in Food and Agriculture Benchmark
The 2023 Food and Agriculture Benchmark assessed 350 keystone companies across the entirety of the food system, from farm to fork. It covers three dimensions where transformation is needed: nutrition, environment and social inclusion. This company ranked #62/350, with a total score of 30.6/100.
22.4% in Nature Benchmark
The Nature Benchmark ranks 816 companies across 20 industries on their efforts to protect our environment and its biodiversity. Companies were assessed in three phases between 2022 and 2024 using three measurement areas: governance and strategy; social inclusion and community impact; and ecosystems and biodiversity. This company was assessed in 2023 and is ranked #200/816, with a total score of 22.4/100.
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Company Details

Type:
Wholly-owned subsidiary
Revenue:
1.7 billion AUD (2022)
Employees:
1,720 (2022)

Contact Details

Address:
1 Petcare Place, Wodonga, VIC, 3690, Australia
Phone:
02 6055 5200
Freecall:
1800 816 016
Website:
www.mars.com.au

Products / Brands

Mars Australia
5 Mints & Gum
Advance Pet Care
Advance Dog Food
Advance Cat Food
Airwaves Mints & Gum
Ben's Original Rice
Bounty Ice Cream
Bounty Chocolate
Catsan Cat Litter
Celebrations Chocolate
Chum Dog Food
Dine Cat Food
Dolmio Cooking Sauce
Dolmio Pasta Sauce
Dove Chocolate
Eclipse Mints & Gum
Eukanuba Dog Food
Exelpet Pet Care
Extra Mints & Gum
Golden Cob Pet Food (other)
Good-O Dog Food
Greenies Dog Treats
Harmony Pet Food (other)
Hubba Bubba Mints & Gum
Iams Cat Food
Juicy Fruit Mints & Gum
Kan Tong Noodles
Kan Tong Cooking Sauce
Kan Tong Asian
Kenman Sweets & Lollies
Kitekat Cat Food
M&M's Ice Cream
M&Ms Chocolate
Maltesers Chocolate
Mars Chocolate
★ Rainforest Alliance certified
Mars Ice Cream
Masterfoods Jam
Masterfoods Crushed Garlic
Masterfoods Cooking Sauce
Masterfoods Soy/Asian Sauce
Masterfoods Chilli/Hot Sauce
Masterfoods Mustard
Masterfoods Gravy
Masterfoods Herbs & Spices
Masterfoods Pickles, Chutney & Relish
Masterfoods Tomato/BBQ Sauce
Masterfoods Salad Dressing/Mayonnaise
Milky Way Chocolate
Minstrels Chocolate
Mondo Chocolate
My Dog Dog Food
Nature's Table Dog Food
Nature's Table Dog Treats
Nutro Dog Food
Nutro Cat Food
Optimum Cat Food
Optimum Dog Food
Pedigree Dog Food
Pedigree Dog Treats
PK Mints & Gum
Pods Chocolate
Promite Yeast Spread
Royal Canin Cat Food
Royal Canin Dog Food
Schmackos Dog Treats
Schmackos Dog Food
Skittles Sweets & Lollies
Snickers Chocolate
Snickers Ice Cream
Starburst Sweets & Lollies
Teasers Chocolate
Temptations Cat Food
Trill Pet Food (other)
Twix Chocolate
Twix Ice Cream
Uncle Ben's Rice
Whiskas Cat Food
Wrigleys Mints & Gum