Health & beauty products
Only Good was founded in 2016 by Australian-based pharmaceutical company, API, owner of Priceline. The brand was acquired by New Zealand beauty companies The Beauty Lab Collective and Apex Brands and relaunched in 2023.
Company Assessment
(Last updated Jan 2024)
Praise
Criticism
Information
Apex Brands
Praise
Criticism
Information
Sustainability claims
This company's Only Good brand claims to be palm oil free, cruelty free, and grey water safe, but it lacks the relevant third party accreditations to back up these claims.
Source: company website
(2024)
Company Details
Type:
Public company