In contrast to consumer expectations and free range eggs standards across the world, the government caved to pressure from a few industrial scale egg producers and major retailers to introduce a free range eggs standard in 2017 allowing producers to pack 10,000 hens into a hectare. The CSIRO, RSPCA, Choice and many others recommend a maximum of 1,500 hens per hectare. This company uses a stocking density of 10,000 hens per hectare for its free range eggs, well in excess of consumer expectations.