Greeting cards maker
Founded in 1910. Members of the founding Hall family own two-thirds of Hallmark.


Owned USA
Rating B
About the Ratings
Hallmark Cards Inc

Company Assessment

Hallmark Cards Inc
This company is listed as having best practice on a report card on lesbian, gay, bisexual and transgender equality in corporate America.
This company holds Forest Stewardship Council Chain of Custody Certification, and sells products certified as FSC Mix and FSC Recycled.
Source: FSC (2023)
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
This company is a member of How2Recycle. The How2Recycle Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels. Companies must be a member of the program to use the How2Recycle Label.
This company is a member of the Supplier Ethical Data Exchange (Sedex), a not-for-profit, membership organisation that leads work with buyers and suppliers to deliver improvements in responsible and ethical business practices in global supply chains. Tens of thousands of companies use Sedex to manage their performance around labour rights, health & safety, the environment and business ethics.
This company is a member of the ICTI Ethical Toy Program, the global standard for ethical toy manufacture. The Ethical Toy Program focuses on social sustainability issues which impact well-being of workers involved in toy manufacture globally. However human rights groups including SOMO and China Labor Watch have criticised the Program, with investigators finding serious labour rights violations occurring in ICTI-certified factories.
OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.

Company Details

Family-owned private company
Crayola LLC
Crayon makers
Previously known as Binney & Smith, the Crayola maker changed its name in 2007 to reflect its iconic product. They make about 3 billion crayons a year. Bought by Hallmark Cards in 1984.
Crayola (Australia) Pty Ltd
Art supplies distributor
Formed in 1980 when a private Australian distributor was purchased by Crayola. Distributors of Crayola products.

Contact Details

Kansas City, MO, USA

Products / Brands

Crayola Australia