In 2018 this company paid $37,800 in penalties for alleged false or misleading representations after the ACCC issued three infringement notices. GAIA described its Natural Baby Bath & Body Wash, Baby Shampoo and Baby Moisturiser as "Pure * Natural * Organic". However, these products contain two synthetic chemical preservatives: sodium hydroxyl methyl glycinate and phenoxyethanol.

This company was a signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation. However in 2017 they elected to withdraw from the Covenant and report directly to state jurisdictions under the National Environment Protection (Used Packaging Materials) Measure 2011 (NEPM).