In 2021 brands owned by this company appeared on the Choose Cruelty Free List, signifying no animal testing anywhere in their supply chain. However in 2021 Choose Cruelty Free Australia (CCF) merged with Cruelty Free International, and brands approved by CCF were invited to transition to Cruelty Free International's more stringent Leaping Bunny Programme. Brands owned by this company did not make the transition and are no longer accredited as cruelty free.