Moose Toys
Established in 1985. One of Australia's top 5 toy companies. Products made in China and sold in over 100 countries.


Owned AUS
Rating B
About the Ratings
Moose Enterprise Pty Ltd

Company Assessment

Moose Enterprise Pty Ltd
This company received the highest packaging performance level of 5 (Beyond Best Practice) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
In Nov 2007 Moose Enterprise announced an immediate and voluntary Australia wide product recall for its Bindeez Beads toy after being informed that some children who had swallowed the beads required medical attention. The beads were found to contain a chemical that the human body turns into the party drug "fantasy", or "GHB". Bindeez were subsequently renamed Beados.
"Through the Moose Foundation, Moose Enterprise strives to extend its mission of making children happy in the wider community through philanthropic initiatives that positively make a difference to the lives and well-being of children less fortunate."

Company Details

Private company
400+ (2018)

Contact Details

29 Grange Rd, Cheltenham, VIC, 3192, Australia
03 9579 7377

Products / Brands

Moose Toys
Aqua Doodle Baby & Pre-school
Aqua Sand Arts & Crafts
Beados Arts & Crafts
Blingles Arts & Crafts
Geleez Arts & Crafts
Magic Fabric Arts & Crafts
Micro Chargers Vehicles
Shopkins Collectables
Trash Pack Collectables
Zelfs Collectables