Toys
Established in 1985. One of Australia's top 5 toy companies. Products made in China and sold in over 100 countries.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Moose Enterprise Pty Ltd
Praise
Criticism
Information
5/5 for packaging performance
This company received the highest packaging performance level of 5 (Beyond Best Practice) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
Toy recall
In Nov 2007 Moose Enterprise announced an immediate and voluntary Australia wide product recall for its Bindeez Beads toy after being informed that some children who had swallowed the beads required medical attention. The beads were found to contain a chemical that the human body turns into the party drug "fantasy", or "GHB". Bindeez were subsequently renamed Beados.
Source: news article
(2007)
Moose Foundation
"Through the Moose Foundation, Moose Enterprise strives to extend its mission of making children happy in the wider community through philanthropic initiatives that positively make a difference to the lives and well-being of children less fortunate."
Source: company website
(2012)
Company Details
Type:
Private company
Employees:
400+
(2018)
Contact Details
Address:
29 Grange Rd, Cheltenham, VIC, 3192, Australia
Phone:
03 9579 7377
Website:
Products / Brands
Moose Toys
Aqua Doodle
Baby & Pre-school
Aqua Sand
Arts & Crafts
Beados
Arts & Crafts
Blingles
Arts & Crafts
Geleez
Arts & Crafts
Magic Fabric
Arts & Crafts
Micro Chargers
Vehicles
Shopkins
Collectables
Trash Pack
Collectables
Zelfs
Collectables