Toys
The world's fourth-largest toy maker (after Mattel, Hasbro and Lego). Acquired Rubik's Cube in 2020. Most manufacturing occurs in China.
Company Assessment
(Last updated Aug 2025)
Praise
Criticism
Information
Spin Master Corporation
Praise
Criticism
Information
Negligible ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 9.1, placing it in the "negligible risk" category (retrieved April 2025).
Source: Sustainalytics
(2025)
Workers rights in China
This 2014 report by China Labour Watch investigates four Chinese factories supplying some of the largest toy brand companies in the world, including this one. The report reveals many labour violations in these factories, including long hours, excessive overtime, dangerous working conditions, low wages, and underpaid workers.
Source: China Labor Watch
(2014)
Gender equality
This company appears on the 2023 Bloomberg Gender-Equality Index, signifying a commitment to supporting gender equality through policy development, representation, and transparency.
Source: Bloomberg
(2023)
CSR claims
This company has corporate social responsibility claims on its website including CSR Reports.
Source: company website
(2023)
CDP Climate Change score of C
In 2024, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of C.
Source: CDP
(2024)
ICTI Ethical Toy Program member
This company is a member of the ICTI Ethical Toy Program, the global standard for ethical toy manufacture. The Ethical Toy Program focuses on social sustainability issues which impact well-being of workers involved in toy manufacture globally. However human rights groups including SOMO and China Labor Watch have criticised the Program, with investigators finding serious labour rights violations occurring in ICTI-certified factories.
Source: ICTI Ethical Toy Program
(2020)
Company Details
Type:
Public company
Founded:
1994
Revenue:
2 billion USD
(2021)
Employees:
2,000+
(2021)
Subsidiaries:
Contact Details
Products / Brands
Spin Master
Air Hogs
Vehicles
Bakugan
Action Toys
Hatchimals
Collectables
Jumanji
Board Games & Puzzles
Kinetic Sand
Arts & Crafts
Meccano
Construction
Monster Jam
Vehicles
Paw Patrol
Baby & Pre-school
Paw Patrol
Vehicles
Rubik's
Board Games & Puzzles
Tech Deck
Action Toys