Toy marketing
Founded in 2006 by David Hendy, co-founder of Funtastic. Distributor of several international toy brands, plus they have developed some brands of their own, such as Ooshies.
Company Assessment
(Last updated Jul 2025)
Praise
Criticism
Information
HeadStart International Pty Ltd
Praise
Criticism
Information
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2025 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2025)
ICTI Ethical Toy Program member
This company is a member of the ICTI Ethical Toy Program, the global standard for ethical toy manufacture. The Ethical Toy Program focuses on social sustainability issues which impact well-being of workers involved in toy manufacture globally. However human rights groups including SOMO and China Labor Watch have criticised the Program, with investigators finding serious labour rights violations occurring in ICTI-certified factories.
Source: ICTI Ethical Toy Program
(2020)
Company Details
Type:
Private company
Contact Details
Address:
15 Stamford Rd, Oakleigh, VIC, 366, Australia
Phone:
03 8574 4400
Website:
Products / Brands
HeadStart
Ooshies
Collectables