Superdry
Youth fashion retailer
Founded in the UK in 1985. Today their flagship brand, Superdry, is sold in over 70 countries across Europe, Asia, Australia and the Americas.

Overall

Owned UK
Rating C
About the Ratings
Superdry Plc
UK

Company Assessment

(Last updated Aug 2024)
Superdry Plc
Praise
CDP Climate Change score of A-
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of A-.
Source: CDP (2023)
Ethical Trading Initiative member
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and NGOs. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs. This company is a full member.
B- grade in Plastic Promises Scorecard
As You Sow's 2024 Plastic Promises Scorecard measures the corporate ambition and action of 225 large companies across six industries on six core pillars of plastic packaging pollution prevention: 1) Recyclability, 2) Reduction, 3) Recycled Content, 4) Recovery, 5) Reuse, and 6) Producer Responsibility. This company received a grade of B-.
49/100 in Fashion Transparency Index
The 2023 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their human rights and environmental policies, practices and impacts. Brands owned by this company scored 49%, signifying that it is making significant efforts in the given areas, and has made some or most of this information publicly available. The average score was 26% and the highest score was 83%.
Criticism
Forced labour in China
The Chinese government has facilitated the mass transfer of Uyghur and other ethnic minority citizens from the far west region of Xinjiang to factories across the country. Under conditions that strongly suggest forced labour, Uyghurs are working in factories that are in the supply chains of international brands. The 2021 Laundering Cotton report investigates how forced-labour-produced cotton and cotton-based goods from the Uyghur Region wend their way into international supply chains of well-known international clothing brands, including brands owned by this company.
2/5 on Good On You
This company owns brands rated 'Not good enough' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals.
Information
Let's Clean Up Fashion Grade (0/5)
This 2011 report by the Clean Clothes Campaign grades companies on their efforts to ensure workers in its supply chain receive a living wage. It states "This company did not respond to a request for information, and makes no information available on its website. It is therefore assumed that Supergroup has no ethical trading policies. It has, however, recently joined the Ethical Trading Initiative, so it is hoped this company will adopt a better stance towards wages and rights in the near future and publicly communicate this to consumers." [Listed under Information due to age of report]
Zero discharge of hazardous chemicals
In 2011, a group of major apparel and footwear brands and retailers, including this company, made a shared commitment to help lead the industry towards zero discharge of hazardous chemicals by 2020. It includes specific commitments and timelines to realize this shared goal.
Source: ZDHC (2023)
Angora ban
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA (2018)
Fur free
This company has announced that they don't sell animal fur or are phasing in a fur-free policy.
Use of non-mulesed wool
Brands owned by this company are listed in Human Society International Australia's Better Wool Guide as using 100% non-mulesed wool from a robust certification scheme, or has a time-bound commitment to do so. Mulesing is the controversial practice of removing strips of the skin of a lamb's rear and is often done without pain relief. In Australia, the only country where mulesing still occurs, an estimated 10 million merino lambs are subjected to mulesing each year - equivalent to 19 lambs per minute.
Plastics Commitment signatory
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Sustainable Apparel Coalition member
This company is a founding member of the Sustainable Apparel Coalition, a multi-stakeholder initiative launched in March 2011 by a group of global apparel and footwear companies and non-profit organizations (representing nearly one third of the global market share for apparel and footwear). The Coalition's goals are to reduce the apparel industry's environmental and social impact, and to develop a universal index to measure environmental and social performance of apparel products.
38/100 in What Fuels Fashion?
What Fuels Fashion? is a single-issue, special edition of the Fashion Transparency Index. The 2024 report ranked 250 of the world's largest fashion brands and retailers according to their level of disclosure on climate and energy-related data in their own operations and supply chains. Brands owned by this company scored 38%. The average score was 18% and the highest score was 75%.
CDP Water Security score of C
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security score of C.
Source: CDP (2023)
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
BHRRC company profile
Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.

Company Details

Type:
Public company
Revenue:
872 million GBP (2018)

Contact Details

Address:
Cheltenham, Gloucestershire, United Kingdom
Website:
corporate.superdry.com

Products / Brands


Other related products

Brand Collective / Superdry (brand owner)
Superdry Youth Fashion