Skincare and cosmetics
Founded in Melbourne, Australia in 1993 by Max and Vivienne Ross. Products are manufactured in Australia by Ross Cosmetics, an Australian owned company which was set up by Max's grandfather.
Company Assessment
(Last updated Jul 2025)
Praise
Criticism
Information
Natio Pty Ltd
Praise
Criticism
Information
Cruelty free company
This company has either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests.
Source: PETA
(2023)
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2025 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2025)
Underpaying workers
In 2012 Natio's manufacturer, Ross Cosmetics, was locked in a dispute with its workers over wages. Around 60 workers went on strike, demanding a 3.5% pay rise over the following year.
Source: The Guardian
(2012)
Sustainability claims
On its website this company claims that its products are free from microbeads and nanoparticles. Natio products are cruelty-free, mostly vegan and about 90% are made in Australia.
Source: company website
(2020)
Company Details
Type:
Family-owned private company
Contact Details
Address:
110 Dougharty Rd, Heidelberg West, VIC, 3081, Australia
Phone:
03 9415 9911
Website: