Direct selling
Founded in USA in 1959 by Rich DeVos and Jay Van Andel. One of the world's largest direct-sales businesses.


Owned USA
Rating F
About the Ratings

Company Ownership

Amway Corporation
Alticor Inc
owns 100% of Amway Corporation
Holding company
Owned by the families of Amway founders, Rich DeVos and Jay Van Andel. Alticor is the parent company of three distinct businesses: 1. Amway - since 1959, one of the world's largest direct selling brands. 2. Access Business Group LLC - a business services company specializing in the manufacturing and distribution of products for both Alticor and non-Alticor companies. 3. Alticor Corporate Enterprises - a holding company for the corporation's non-direct selling companies.

Company Assessment

Amway Corporation
Amway (formerly Quixtar) has been repeatedly criticised and taken to court for being a fraudulent 'pyramid' scheme. In 2010 Amway settled out of court and paid US$155 million in damages in such a case (Pokorny v. Quixtar).
In 2016 Greenpeace East Asia ranked the world's 30 biggest personal care companies on their commitment to eliminating microbeads from their personal care products. The scorecard was based on four main criteria: commitment & transparency, definition, deadline and global application. This company was one of the lowest ranked.
EWG's Guide to Healthy Cleaning provides safety ratings for household cleaning products, with over 2,500 products rated from A (lowest concern) to F (highest concern). This company's score range is C to F, with 95% of products scoring a D or F.
This company is listed on the EPA Green Power Partnership website (USA) as using renewable energy for 64% of its electricity use at its headquarters and manufacturing facility in Michigan, USA.
Source: EPA (2023)
This company has Corporate Social Responsibility claims on its website.
There are many independent websites criticising Amway and it's business practices. This one includes links to many more.
Alticor Inc
This company is on's list of "Top Donors", a list of the 100 biggest givers in US federal-level politics since 1990. Companies on this list lobby and spend big, with large sums sent to candidates, parties and leadership PACs. This company comes in at number 96 on the list, with contributions totalling $30,188,974 between 1990 and 2020.
In 2024 this company agreed to pay US$1.5 million to settle a class action lawsuit that alleges Alticor allowed funds in the Amway 401(k) plan to underperform and allowed excessive fees.
Information tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.

Company Details

Wholly-owned subsidiary
8.8 billion USD (2016)
19,000 (2016)
Amway of Australia
Direct selling
Most of their products are manufactured and packaged by their parent company in USA.

Contact Details

Ada, Michigan, USA

Products / Brands