This company uses plastic microbeads in some of its personal care products. These particles are not retained by wastewater treatment so end up in the ocean where they contribute to ocean plastic pollution, and are hazardous to sea life. While the effects of microplastics on human health are not completely understood, there are concerns about plastic additives, such as phthalates, which are known endocrine disruptors which are shown to have harmful effects on life.

The PalmOil Scan app, developed by the World Association of Zoos and Aquariums (WAZA), rates companies based on their commitment to sustainable palm oil. Companies are evaluated on their use of certified sustainable palm oil (CSPO), conservation efforts, sourcing practices, and RSPO membership. Ratings range from Excellent to No Commitment. This company is rated "No Commitment" (retrieved 4 Feb 2025). However, scoring is largely dependent on reporting to the RSPO, and smaller companies may avoid membership because of the associated fees and paperwork. Therefore this criticism has not been heavily weighted.

In 2014 the Therapeutic Goods Administration's Complaints Resolution Panel upheld a complaint about an ad by this company on the grounds that it breached advertising codes. The ad was subsequently withdrawn.

The WorldStar Competition is one of the major events of the World Packaging Organisation (WPO) and is the pre-eminent global award in packaging. This company won a WorldStar Global Packaging Award in 2023 for its etch&ethos personal care products.

This company has corporate responsibility claims on its website in areas such as of responsible business, environmental solutions and community engagement