Personal care products
Founded in 1980 by the McCurry and Michell families. Specialists in aloe based products.
Company Assessment
(Last updated Mar 2025)
Praise
Criticism
Information
Fruit of the Earth Inc
Praise
Criticism
Information
Cruelty free company
This company has either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests.
Source: PETA
(2023)
Palm oil rating - WAZA
The PalmOil Scan app, produced by the World Association of Zoos and Aquariums (WAZA), rates companies on their commitment to sourcing sustainable palm oil. Companies are scored on their use of certified sustainable palm oil (CSPO), commitment to sourcing CSPO, on-the-ground conservation action, and membership to the RSPO. Companies can earn a rating of Excellent, Good, Fair, Poor or No Commitment. This company is rated "Poor" (retrieved 4 Feb 2025).
Source: WAZA
(2025)
Skin Deep hazard scores
Skin Deep is an online safety guide to cosmetics and personal care products and their potential hazards and health concerns, with over 75,000 products rated from 1 (low hazard) to 10 (high hazard).
Company Details
Contact Details
Products / Brands
Fruit of the Earth
Fruit of the Earth
Skin Care