This company has been criticised for offensive advertising. In 2011 Ad Standards upheld complaints about a poster by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.

This company has a publicly available Social and Ethical Compliance Policy on its website.

In 2019 ABC's Four Corners revealed that ethnic minorities are being subject to forced labour in factories in Xinjiang, China. Four Corners identified several brands as sourcing cotton from Xinjiang, including Dangerfield, a brand owned by this company.

The democracyforsale.net website, which aggregates data from the Australian Electoral Commission (AEC), reports that this company donated $40,000 to Australia's major political parties between 2018 and 2023. To view this company's entry in the AEC's Transparency Register, follow the link and click on "Named on the following annual returns as providing funds to:" to see the political donations made by the company.

This company signed the Uzbek Cotton Pledge with the Responsible Sourcing Network, signifying a public commitment to not knowingly source Uzbek cotton for the manufacturing of any of their products until the Government of Uzbekistan ends the practice of forced labor in its cotton sector. However the Pledge was lifted in March 2022 after the Uzbek Forum for Human Rights, who monitored the annual cotton harvest since 2010, found no state-imposed forced labor in the 2021 harvest.

Human Rights Law Centre's 2022 report, "Broken Promises: Two years of corporate reporting under Australia's Modern Slavery Act", examines statements submitted to the Government's Modern Slavery Register by 92 companies sourcing from four sectors with known risks of modern slavery: garments from China, rubber gloves from Malaysia, seafood from Thailand and fresh produce from Australia. Modern slavery statements are analysed to see if they comply with the mandatory reporting requirements, identify or disclose obvious modern slavery risks, and demonstrate effective actions to address risks. This company's modern slavery disclosure statement received a rating in the 41-60% range. The average score was 44% and the highest score was 89%.

Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 49/100. The average score was 31.3 and the highest score was 90.