Activewear
Founded in Brisbane in 1990 by Lorna Jane Clarkson, who owns the company. Today they operate over 149 stores throughout Australia and California. They have a factory in China that manufactures only for Lorna Jane.
Company Assessment
(Last updated Dec 2024)
Praise
Criticism
Information
Lorna Jane Pty Ltd
Praise
Criticism
Information
Efforts to pay a living wage
Oxfam Australia's Company Tracker compares the big clothing brands on their efforts to pay a living wage to the women working in their factories. This company has demonstrated to Oxfam that all garment workers in their factory, including the lowest paid workers, are receiving a living wage.
Source: Oxfam Australia
(2024)
Fined $5m over false claims
In 2021 the company was ordered to pay $5 million in penalties for falsely representing to consumers that its LJ Shield Activewear "eliminated", "stopped the spread" and "protected wearers" against "viruses including COVID-19". The misleading representations were made on in-store signage, on its website, on Instagram, in emails to consumers and in media releases.
Source: ACCC
(2021)
2/5 on Good On You
This company owns three brands rated 'Not good enough' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals.
Source: Good On You
(2023)
Fined $40,000 over false claims
In 2020 this company was fined almost $40,000 by the Therapeutic Goods Administration (TGA) for alleged unlawful advertising in relation to COVID-19. The company came under fire after it claimed on its website that its "anti-virus activewear" prevented and protected against infectious diseases.
Source: ABC News
(2020)
Some COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover SOME areas of the COVID Fashion Commitments.
Modern Slavery disclosure quality
Human Rights Law Centre's 2022 report, "Broken Promises: Two years of corporate reporting under Australia's Modern Slavery Act", examines statements submitted to the Government's Modern Slavery Register by 92 companies sourcing from four sectors with known risks of modern slavery: garments from China, rubber gloves from Malaysia, seafood from Thailand and fresh produce from Australia. Modern slavery statements are analysed to see if they comply with the mandatory reporting requirements, identify or disclose obvious modern slavery risks, and demonstrate effective actions to address risks. This company's modern slavery disclosure statement received a rating in the 41-60% range. The average score was 44% and the highest score was 89%.
Source: Human Rights Law Centre
(2022)
40/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 40/100. The average score was 31.3 and the highest score was 90.
Company Details
Type:
Private Company
Contact Details
Address:
99 Bridge St, Fortitude Valley, Qld, 4006, Australia
Phone:
07 3252 5552
Website:
Products / Brands
Lorna Jane
Lorna Jane
Activewear
Lorna Jane
Sportswear