Activewear
                                    Founded in Brisbane in 1990 by Lorna Jane Clarkson, who owns the company. Today they operate over 149 stores throughout Australia and California.  They have a factory in China that manufactures only for Lorna Jane. 
                            Company Assessment
            (Last updated Aug 2025)        
        
        
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            Criticism
            Information
        
                                
                Lorna Jane Pty Ltd
            
                            
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         Efforts to pay a living wage
        Efforts to pay a living wage
    
    
        Oxfam Australia's Company Tracker compares the big clothing brands on their efforts to pay a living wage to the women working in their factories. This company has demonstrated to Oxfam that all garment workers in their factory, including the lowest paid workers, are receiving a living wage.
    
            Source: Oxfam Australia
                                    (2024)
                            
        
    
         Seamless member
        Seamless member
    
    
        Seamless is Australia's national clothing stewardship scheme, launched in 2022, to promote a circular fashion economy. It aims to reduce textile waste, enhance recycling, and support sustainable practices. Members, including this company, commit to funding the scheme (with a 4 cent per garment levy), adopting circular design principles, and contributing to waste reduction and recycling initiatives. They collaborate to ensure clothing is reused, repaired, or recycled, minimizing environmental impact and fostering industry-wide sustainability.
    
            Source: Seamless
                                    (2025)
                            
        
    
         Fined $5m over false claims
        Fined $5m over false claims
    
    
        In 2021 the company was ordered to pay $5 million in penalties for falsely representing to consumers that its LJ Shield Activewear "eliminated", "stopped the spread" and "protected wearers" against "viruses including COVID-19". The misleading representations were made on in-store signage, on its website, on Instagram, in emails to consumers and in media releases.
    
            Source: ACCC
                                    (2021)
                            
        
    
         2/5 on Good On You
        2/5 on Good On You
    
    
        This company owns three brands rated 'Not good enough' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals. 
    
            Source: Good On You
                                    (2025)
                            
        
    
         Fined $40,000 over false claims
        Fined $40,000 over false claims
    
    
        In 2020 this company was fined almost $40,000 by the Therapeutic Goods Administration (TGA) for alleged unlawful advertising in relation to COVID-19. The company came under fire after it claimed on its website that its "anti-virus activewear" prevented and protected against infectious diseases.
    
            Source: ABC News
                                    (2020)
                            
        
    
         Some COVID Fashion Commitments
        Some COVID Fashion Commitments
    
    
        In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover SOME areas of the COVID Fashion Commitments.
    
            
    
         Modern Slavery disclosure quality
        Modern Slavery disclosure quality
    
    
        Human Rights Law Centre's 2022 report, "Broken Promises: Two years of corporate reporting under Australia's Modern Slavery Act", examines statements submitted to the Government's Modern Slavery Register by 92 companies sourcing from four sectors with known risks of modern slavery: garments from China, rubber gloves from Malaysia, seafood from Thailand and fresh produce from Australia. Modern slavery statements are analysed to see if they comply with the mandatory reporting requirements, identify or disclose obvious modern slavery risks, and demonstrate effective actions to address risks. This company's modern slavery disclosure statement received a rating in the 41-60% range. The average score was 44% and the highest score was 89%.
    
            Source: Human Rights Law Centre
                                    (2022)
                            
        
    
         40/100 in Ethical Fashion Report
        40/100 in Ethical Fashion Report
    
    
        Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 40/100. The average score was 31.3 and the highest score was 90.
    
            
    
Company Details
Type:
                Private Company
                                                                                Contact Details
                    Address:
                
                
                    99 Bridge St, Fortitude Valley, Qld, 4006, Australia
                
                                        
                    Phone:
                
                07 3252 5552
                                                    
                    Website:
                
                
                    Products / Brands
Lorna Jane
                Lorna Jane  
                                Activewear
                
                                                        
            
                    
                Lorna Jane  
                                Sportswear
                
                                                        
            
             
                    