Macpac
Outdoor gear
Founded in New Zealand in the 1970's. After 30 years of manufacturing in NZ, they moved production offshore in 2001. Acquired by Rebel Sport owner Super Retail Group in 2018.

Overall

Owned AUS
Rating B
About the Ratings

Company Ownership

Macpac Ltd
NZL
Super Retail Group Ltd
owns 100% of Macpac Ltd
AUS
Retail
Founded in 1972 by Reg and Hazel Rowe, today the group operates 400 stores across Australia and New Zealand. This group's retail banners include Rebel Sport, Supercheap Auto, and outdoor stores BCF (Boating Camping and Fishing) and Ray's. Acquired NZ outdoor brand Macpac in 2018. Ray's and Macpac stores are to be combined under the Macpac brand.

Company Assessment

(Last updated Dec 2024)
Macpac Ltd
Praise
Turkmen Cotton Pledge signatory
This company has signed the Cotton Pledge with the Responsible Sourcing Network, signifying a public commitment to not knowingly source Turkmen cotton for the manufacturing of any of their products until the Government of Turkmenistan ends the practice of forced labor in its cotton sector. Each cotton season, Turkmen public sector workers are forced by the government to fulfill cotton picking quotas and private businesses are forced to contribute to the efforts financially or with labor. This places a huge burden on the health, education, and general well-being of Turkmen citizens.
COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover ALL areas of the COVID Fashion Commitments.
52/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company ranked in the top 20%, with a score of 52/100.
Information
Use of non-mulesed wool
Brands owned by this company are listed in Human Society International Australia's Better Wool Guide as using 100% non-mulesed wool from a robust certification scheme, or has a time-bound commitment to do so. Mulesing is the controversial practice of removing strips of the skin of a lamb's rear and is often done without pain relief. In Australia, the only country where mulesing still occurs, an estimated 10 million merino lambs are subjected to mulesing each year - equivalent to 19 lambs per minute.
Sustainability claims
This company has states a number of sustainability claims on its website in the areas of responsible materials and making products that last.
Sustainable Apparel Coalition member
This company is a founding member of the Sustainable Apparel Coalition, a multi-stakeholder initiative launched in March 2011 by a group of global apparel and footwear companies and non-profit organizations (representing nearly one third of the global market share for apparel and footwear). The Coalition's goals are to reduce the apparel industry's environmental and social impact, and to develop a universal index to measure environmental and social performance of apparel products.
Efforts to pay a living wage
Oxfam Australia's Company Tracker compares the big clothing brands on their efforts to pay a living wage to the women working in their factories. This company has released the names and addresses of their tier one suppliers, made a public commitment to pay a living wage within a set timeframe, and has taken some action towards separating labour costs.
3/5 on Good On You
This company owns brands rated 'It's a start' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals.
Green Outdoor Gear profile
Cam Walker from Friends of the Earth Melbourne has created a website which profiles outdoor gear companies and rates them according to a range of sustainability criteria. Follow the link to see this company's profile.
Super Retail Group Ltd
Praise
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
Modern Slavery disclosure quality
Modern slavery disclosure is a critical step in mitigating the risk associated with modern slavery practices in companies' operations and supply chains. The quality of the disclosure signals the level of commitments and efforts that the companies have put in managing these risks. In 2021 the Monash Centre for Financial Studies analysed and ranked the disclosure quality of the modern slavery statements submitted by the 300 largest listed companies on the Australian Stock Exchange (ASX300). This company's modern slavery disclosure statement received a grade of B.
Information
Underpaying workers
in 2018 this company admitted to underpaying its staff by $7.8 million during the previous year. The company said it identified the issue through its own internal processes and had sought external expert advice. "We have taken all possible steps to ensure that affected team members receive what they are owed plus 5.5 per cent interest per year and that this issue does not happen again."
Source: ABC (2018)
Underpaying workers
In 2019 this company announced it will allocate $43 million to repay staff. The sum equates to six years' worth of unpaid overtime and allowances to retail managers, with 10% of staff affected by the underpayment. This is the second time in a year SRG has announced a remuneration oversight, after revealing it had underpaid members of its Set Up team $8 million in August 2018.
Child labour allegations
Super Retail Group removed Summit merchandise from all its stores in Oct 2013 in response to allegations that Summit, a supplier of sporting goods to their company Rebel Sport, was secretly using children to stitch rugby league footballs.
Breaching advertising codes
This company's Supercheap Auto division has been criticised for irresponsible advertising. In 2016, 2023 and 2024 Ad Standards upheld complaints about 5 different tv ads by Supercheap Auto on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
Uzbek Cotton Pledge signatory
This company signed the Uzbek Cotton Pledge with the Responsible Sourcing Network, signifying a public commitment to not knowingly source Uzbek cotton for the manufacturing of any of their products until the Government of Uzbekistan ends the practice of forced labor in its cotton sector. However the Pledge was lifted in March 2022 after the Uzbek Forum for Human Rights, who monitored the annual cotton harvest since 2010, found no state-imposed forced labor in the 2021 harvest.
Employer of Choice for Gender Equality
This company is listed by the Workplace Gender Equality Agency (WGEA) as a Employer of Choice for Gender Equality citation holder. The citation is designed to encourage, recognise and promote active commitment to achieving gender equality in Australian workplaces.
Source: WGEA (2022)
Environmental claims
This company has sustainability claims on its website in the areas of responsible sourcing, waste reduction, climate change and community support.
CDP Climate Change Score of C
In 2020, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of C.
Source: CDP (2020)
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
57/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 57/100 in the Retailing category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 8 Dec 2022). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
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Company Details

Type:
Wholly-owned subsidiary

Contact Details

Address:
8 Kennedy Place, Hillsborough, Christchurch, New Zealand
Website:
www.macpac.co.nz

Products / Brands

Macpac
Macpac Outdoor Wear