Brand licensing
IBML is the licensing subsidiary of SportsDirect.


Owned UK
Rating D
About the Ratings

Company Ownership

Frasers Group plc
owns 100% of IBML
Sporting goods retailer
Formerly known as Sports Direct International plc. UK's #1 sports retailer. Established in 1982. In 2004-05 they acquired the Carlton, Karrimor, Slazenger, Dunlop, Campri, LA Gear, No Fear, Title and Voodoo Dolls brands. Acquired Lonsdale in 2007, Everlast in 2008, Hot Tuna in 2012 and Missguided in 2022. Founder Mike Ashley owns 61.7% of the company.

Company Assessment

No assessment data currently available for IBML.
Frasers Group plc
The 2023 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their human rights and environmental policies, practices and impacts. Brands owned by this company scored 7%, signifying it has little to no information about their supply chain practices or policies available to the public. The average score was 26% and the highest score was 83%.
This company has been criticised for irresponsible advertising. In 2018 the UK Advertising Standards Authority (ASA) upheld complaints about the online pricing of boots. The ASA concluded the ad breached the Code.
The Apparel and Footwear Supply Chain Transparency Pledge (Transparency Pledge) helps demonstrate apparel and footwear companies' commitment towards greater transparency in their manufacturing supply chain. Transparency of a company's manufacturing supply chain better enables a company to collaborate with civil society in identifying, assessing, and avoiding actual or potential adverse human rights impacts. This is a critical step that strengthens a company's human rights due diligence. This company is not aligned with the Transparency Pledge and has made no commitment to publish supplier factory information.
This company has responsibility claims on its website under the headings diversity & inclusion, environment and supply chain.
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.

Company Details

Wholly-owned subsidiary

Contact Details

London, United Kingdom

Products / Brands