Denim makers
Nudie Jeans is a Swedish clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson. Nudie Jeans produces most of its products in Italy and Portugal.
Company Assessment
(Last updated Oct 2024)
Praise
Criticism
Information
Nudie Jeans Co
Praise
Criticism
Information
Exclusively organic products
Since 2012 all of their garments are made with 100% organic cotton, certified by either EU Certified or the Global Organic Textile Standard (GOTS).
Source: GOTS
(2016)
Fair Wear Foundation member
Fair Wear Foundation's (FWF) mission is to improve labour conditions in the garment industry. It is an international verification initiative dedicated to enhancing workers' lives all over the world. They work closely with a growing number of companies that produce clothing and other sewn products and that take responsibility for their supply chain. FWF keeps track of the improvements made by the companies it works with using its annual Brand Performance Check. In 2020 this company was rated 'leader'.
Source: Fair Wear Foundation
(2020)
COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover ALL areas of the COVID Fashion Commitments.
53/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company ranked in the top 20%, with a score of 53/100.
Materials sourcing
The Material Change Index (MCI) is a voluntary benchmark that tracks the apparel and textiles sector's progress toward more sustainable materials sourcing (cotton, polyester, nylon, manmade cellulosics, wool, down and leather), as well as alignment with global efforts like the Sustainable Development Goals and the transition to a circular economy. This company is identified as one of 54 "Leading" companies.
Source: Textile Exchange
(2022)
Transparency Pledge
The Apparel and Footwear Supply Chain Transparency Pledge (Transparency Pledge) helps demonstrate apparel and footwear companies' commitment towards greater transparency in their manufacturing supply chain. Transparency of a company's manufacturing supply chain better enables a company to collaborate with civil society in identifying, assessing, and avoiding actual or potential adverse human rights impacts. This is a critical step that strengthens a company's human rights due diligence. This company is fully aligned with the Transparency Pledge, thereby committing to regularly publish on its website a list naming all sites that manufacture its products.
Source: Transparency Pledge
(2019)
Fur free retailer
This retailer has committed to being a fur free retailer, as recognised by the International Fur Free Retailer Program.
Source: Fur Free Retailer
(2019)
Sustainability claims
This company has a number sustainability claims on its website including use of 100% organic cotton, socially responsible production, transparent production, free repair service, reselling second hand products, and recycling worn out products.
Source: Company website
(2016)
Textile Exchange member
This company is a member of the Textile Exchange, a global non-profit that works closely with its members to drive textile industry transformation in preferred fibres, integrity and standards and responsible supply networks. They identify and share best practices regarding farming, materials, processing, traceability and product end-of-life in order to reduce the textile industry's impact on the world's water, soil and air, and the human population.
Source: Textile Exchange
(2019)
Company Details
Type:
Private company
Contact Details
Products / Brands
Nudie Jeans
Nudie Jeans
Denim