Misleading advertising

This company has been criticised for misleading advertising. In 2021 the UK Advertising Standards Authority (ASA) upheld a complaint about an email from ASOS, dated 31 July 2020, which stated "20% off everything + free delivery" in the subject line, even though around 1,100 products were excluded from the promotion. The ASA concluded the email was misleading. The ad was subsequently discontinued or modified.

Source: Advertising Standards Authority (2021)

Zero discharge of hazardous chemicals

In 2011, a group of major apparel and footwear brands and retailers, including this company, made a shared commitment to help lead the industry towards zero discharge of hazardous chemicals by 2020. It includes specific commitments and timelines to realize this shared goal.

Source: ZDHC (2023)

Sustainable products

The Green Room is an online destination within the asos.com website which promotes and sells products that are made by manufacturers who use sustainable business practices. However this only represents a small portion of ASOS's total sales.

Source: Company website (2013)

Climate action commitments

As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.

Source: We Mean Business (2021)

Angora ban

This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.

Source: PETA (2018)

Fur free retailer

This retailer has committed to being a fur free retailer, as recognised by the International Fur Free Retailer Program.

Source: Fur Free Retailer (2019)

Use of non-mulesed wool

Brands owned by this company are listed in Human Society International Australia's Better Wool Guide as using 100% non-mulesed wool from a robust certification scheme, or has a time-bound commitment to do so. Mulesing is the controversial practice of removing strips of the skin of a lamb's rear and is often done without pain relief. In Australia, the only country where mulesing still occurs, an estimated 10 million merino lambs are subjected to mulesing each year - equivalent to 19 lambs per minute.

Source: HSI Australia (2024)

CanopyStyle member

This company is a member of the CanopyStyle initiative, which came about when research found that millions of trees are used every year to produce dissolving pulp, a key ingredient for fabrics such as rayon/viscose. The campaign seeks to phase out the use of endangered forest fibre in fabric.

Source: Canopy (2018)

ACT participant

This company is a participant in the Action, Collaboration, Transformation (ACT) initiative, an initiative between international brands and retailers, manufacturers, and trade unions to address the issue of living wages in the textile and garment supply chain.

Source: IndustriALL (2021)

Better Work Partner

This company is a partner of Better Work, an initiative of the UN's International Labour Organization and the International Finance Corporation which brings diverse groups together - governments, global brands, factory owners, and unions and workers - to improve working conditions in the garment industry and make the sector more competitive.

Source: Better Work (2020)

Sustainable Apparel Coalition member

This company is a member of the Sustainable Apparel Coalition, a multi-stakeholder initiative launched in March 2011 by a group of global apparel and footwear companies and non-profit organizations (representing nearly one third of the global market share for apparel and footwear). The Coalition's goals are to reduce the apparel industry's environmental and social impact, and to develop a universal index to measure environmental and social performance of apparel products.

Source: Sustainable Apparel Coalition (2023)

Leather Working Group member

This company is a member of the Leather Working Group, a multi-stakeholder group who's objective is to develop and maintain a protocol that assesses the compliance and environmental performance of tanners and promotes sustainable and appropriate environmental business practices within the leather industry.

Source: Leather Working Group (2022)

Textile Exchange member

This company is a member of the Textile Exchange, a global non-profit that works closely with its members to drive textile industry transformation in preferred fibres, integrity and standards and responsible supply networks. They identify and share best practices regarding farming, materials, processing, traceability and product end-of-life in order to reduce the textile industry's impact on the world's water, soil and air, and the human population.

Source: Textile Exchange (2019)

Ellen MacArthur Foundation member

This company is a member of the Ellen MacArthur Foundation, whose stated mission is to accelerate the transition to a circular economy. The Ellen MacArthur Foundation works with business, government and academia to build a framework for an economy that is restorative and regenerative by design.

Source: Ellen MacArthur Foundation (2023)

Materials sourcing

The Material Change Index (MCI) is a voluntary benchmark that tracks the apparel and textiles sector's progress toward more sustainable materials sourcing (cotton, polyester, nylon, manmade cellulosics, wool, down and leather), as well as alignment with global efforts like the Sustainable Development Goals and the transition to a circular economy. This company was rated "Maturing", the second highest performance band.

Source: Textile Exchange (2022)

Better Cotton Initiative member

This company is a member of the Better Cotton Initiative, a voluntary initiative which encourages the adoption of better management practices in cotton cultivation to achieve measurable reductions in key environmental impacts, while improving social and economic benefits for cotton farmers, small and large, worldwide.

Source: Better Cotton Initiative (2022)

Plastics Commitment signatory

This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.

Source: New Plastics Economy (2022)

C+ grade in Plastic Promises Scorecard

As You Sow's 2024 Plastic Promises Scorecard measures the corporate ambition and action of 225 large companies across six industries on six core pillars of plastic packaging pollution prevention: 1) Recyclability, 2) Reduction, 3) Recycled Content, 4) Recovery, 5) Reuse, and 6) Producer Responsibility. This company received a grade of C+.

Source: As You Sow (2024)

22/100 in What Fuels Fashion?

What Fuels Fashion? is a single-issue, special edition of the Fashion Transparency Index. The 2024 report ranked 250 of the world's largest fashion brands and retailers according to their level of disclosure on climate and energy-related data in their own operations and supply chains. Brands owned by this company scored 22%. The average score was 18% and the highest score was 75%.

Source: Fashion Revolution (2024)

Modern Slavery statement

California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.

Source: company website (2019)

BHRRC company profile

Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.

Source: BHRRC (2022)

8.5/20 in Social Benchmark

The 2024 Social Benchmark assesses the world's 2,000 most influential companies on their responsibility in meeting society's fundamental expectations towards three measurement areas: respecting human rights, providing decent work, and acting ethically. This company was assessed in 2022 and received a score of 8.5/20. The average score was an alarmingly low 4.6/20 and the highest score was 15.5/20.

Source: World Benchmarking Alliance (2024)

34/100 in Ethical Fashion Report

Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 34/100. The average score was 31.3 and the highest score was 90.

Source: Baptist World Aid Australia (2024)