In 2022 the median pay for a worker at this company was US$11,848. The CEO was paid 54 times this amount. Exorbitant CEO pay is a major contributor to rising inequality. CEOs are getting more because of their power to set pay, not because they are increasing productivity or possess specific, high-demand skills. The economy would suffer no harm if CEOs were paid less (or taxed more). In contrast, the CEO-to-typical-worker compensation ratio was 20-to-1 in 1965 and 58-to-1 in 1989.

The mission of the Rocky Community Improvement Fund, RCIF, is to enhance the quality of life for the people of Nelsonville and the surrounding communities by promoting philanthropy among Rocky Brands associates, building an endowment and awarding grants.