Novo Shoes
Fashion and footwear retailer
Operates over 300 stores throughout Australia and New Zealand, and manages the brands NOVO, Naturalizer, Ipanema, Grendha and Rider. Acquired footwear chain Spendless Shoes in 2019. Ownership is unclear, but probably not Australian-owned.

Overall

Owned AUS
Rating D
About the Ratings
Novo Shoes Group Pty Ltd
AUS

Company Assessment

(Last updated Nov 2024)
Novo Shoes Group Pty Ltd
Praise
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
Criticism
8/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company ranked in the bottom 20%, with a score of 8/100.
Information
Breaching advertising codes
This company has been criticised for offensive advertising. In 2023 Ad Standards upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The tv ad featured a woman posing in various types of shoes while wearing leotards. The ad was subsequently discontinued or modified.
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Company Details

Type:
Wholly-owned subsidiary
Employees:
670 (2014)

Contact Details

Address:
77G Millers Rd, Brooklyn, VIC, 3012, Australia
Phone:
03 9671 4863
Website:
www.novoshoes.com.au

Products / Brands

Novo Shoes
Naturalizer Womens Shoes
Novo Womens Shoes

Other related products

Grendene / Novo Shoes (distributor)
Grendha Thongs/Sandals
Ipanema Thongs/Sandals
Rider Thongs/Sandals