Toy maker
The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: K'Nex, The Bridge Direct, Tech 4 Kids, Uncle Milton and Good Stuff.
Company Assessment
(Last updated Jan 2019)
Praise
Criticism
Information
Basic Fun Inc
Praise
Criticism
Information
Workers rights in China
A 2019 report by China Labour Watch conducted investigations into five Chinese toy factories, which manufacture for the largest toy companies in the world, including this one. Labor abuses include low wages, excessive overtime, dangerous working conditions, terrible living conditions and gender discrimination.
Source: China Labor Watch
(2019)
Company Details
Employees:
180
(2020)
Subsidiaries:
Contact Details
Products / Brands
Basic Fun! / Hasbro (brand owner)
Tonka
Vehicles
K'NEX
Construction