Basic Fun!
Toy maker
The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: K'Nex, The Bridge Direct, Tech 4 Kids, Uncle Milton and Good Stuff.

Overall

Owned USA
Rating D
About the Ratings
Basic Fun Inc
USA

Company Assessment

Basic Fun Inc
Criticism
A 2019 report by China Labour Watch conducted investigations into five Chinese toy factories, which manufacture for the largest toy companies in the world, including this one. Labor abuses include low wages, excessive overtime, dangerous working conditions, terrible living conditions and gender discrimination.

Company Details

Employees:
180 (2020)
Subsidiaries:
K'Nex Ltd
Construction toys
Founded in 1992, K'NEX became part of Basic Fun! in 2018.

Contact Details

Address:
Florida, USA
Website:
wwwbasicfun.com

Products / Brands

Basic Fun! / Hasbro (brand owner)
Tonka Vehicles
K'Nex
K'NEX Construction