Underwear and workwear
Sojo was founded in 2002, and launched Tradie in 2010. Also supplies in-house brands to several major retailers in Australia and New Zealand.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Sojo Pty Ltd
Praise
Criticism
Information
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
Breaching advertising codes
This company has been criticised for offensive advertising. In 2020 the Advertising Standards Bureau upheld complaints about two ads by this company on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
Better Cotton Initiative member
This company is a member of the Better Cotton Initiative, a voluntary program which encourages the adoption of better management practices in cotton cultivation to achieve measurable reductions in key environmental impacts, while improving social and economic benefits for cotton farmers, small and large, worldwide.
Source: Better Cotton Initiative
(2022)
Company Details
Type:
Family-owned private company
Revenue:
100 million AUD
(2020)
Employees:
50
(2020)
Contact Details
Address:
12 Lakeview Dr, Scoresby, VIC, 3179, Australia
Phone:
03 9237 2277
Website:
Products / Brands
Sojo
All Day Socks
Underwear/Socks/Sleepwear
Sojo
Intimate Apparel
Tradie
Underwear/Socks/Sleepwear
Tradie
Workwear
Tradie
Work Boots
Underworks
Underwear/Socks/Sleepwear
Underworks
Underwear & Socks