Red Bull
Energy drink maker
Red Bull has about 40% of the worldwide energy drink market. Founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, who own about half of the company each.

Overall

Owned AUT
Rating D
About the Ratings
Red Bull GmbH
AUT

Company Assessment

(Last updated Jan 2019)
Red Bull GmbH
Criticism
Misleading advertising
In 2014 a $13 million settlement was reached in two consumer class action lawsuits that allege Red Bull misrepresents the functionality and safety of its Red Bull energy drinks. The class action lawsuit took issue with the beverage maker's promises that "Red Bull gives you wings" and that it "vitalizes body and mind" due to its unique mixture of ingredients that could supposedly improve a consumer's mental and physiological performance. However, the plaintiffs allege Red Bull is no more effective than a cup of coffee or a caffeine pill. In 2019 Red Bull paid $850,000 CAD in a similar class action settlement in Canada.
Information
Misleading advertising
This company has been criticised for irresponsible advertising. In 2019 the UK Advertising Standards Authority (ASA) upheld a complaint about a Red Bull poster seen on the London Underground network. The ASA concluded the ad breached the Code, and told told the company not to imply that Red Bull could increase focus and concentration when those claims were not authorised on the EU Register.
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Company Details

Type:
Private company
Founded:
1984
Revenue:
9.7 billion EUR (2022)
Employees:
15,779 (2022)
Subsidiaries:
Red Bull Australia Pty Ltd
Energy drink importers and marketers
Previously distributed in Australia by Schweppes Australia. Red Bull Australia took over distribution in 2010.

Contact Details

Address:
Fuschl am See, Austria
Website:
www.redbull.com

Products / Brands

Red Bull Australia
Red Bull Energy Drinks