Pet food manufacturer
Founded in 2014, and opened a new pet food manufacturing plant in Melbourne in 2019. In 2021 a majority stake was acquired by Quandrant Private Equity, who previously owned VIP Petfoods.
Company Ownership
Prime100 Pty Ltd
AUS
Quadrant Private Equity Pty Ltd
owns 55% of Prime100 Pty Ltd
AUS
Private equity firm
Sydney-based mid-market private equity firm established in 1996 and investing in companies in Australia and New Zealand. Former investments include VIP Pet Foods, Burson Auto Parts and Red Rooster. Formed the RiteBite Group in 2019 after acquiring Darrell Lea and another 8 snack brands.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Prime100 Pty Ltd
Praise
Criticism
Information
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
Use of kangaroo meat
This company uses kangaroo meat in some of its pet food products.
Source: company website
(2023)
Quadrant Private Equity Pty Ltd
Praise
Criticism
Information
Underpaying workers
Quadrant owned Rockpool Dining Group, a giant in the hospitality and dining scene, has been accused of "one of the most egregious cases of wage theft Australia has seen yet" by a law firm alleging the company has underpaid its workers at least $10 million.
Source: news article
(2019)
Previous investment in gambling
Quadrant bought a large stake in Independent Pub Group in 2007, which owned several hotels, including gaming venues. Quadrant has since sold its stake in the hotel group.
Source: company website
(2019)
Company Details
Type:
Private company
Founded:
2014
Revenue:
40 million AUD
(2020)
Contact Details
Products / Brands
Prime100
Prime Pantry
Dog Treats
Prime Pantry
Pet Food (chilled)