Bluestar Alliance
Brand management
Owns, manages, and markets a portfolio of over consumer brands.

Overall

Owned USA
Rating ?
About the Ratings
Bluestar Alliance LLC
USA

Company Assessment

Bluestar Alliance LLC
No assessment data currently available for Bluestar Alliance LLC.
> About the Icons

Company Details

Type:
Private company
Founded:
2006
Subsidiaries:
Hurley Inc
Surfwear
Part of Nike from 2002 until 2019, when branding and licensing company Bluestar Alliance took over ownership.
Scotch & Soda
Fashion retail
Founded in the Netherlands in 1985 and acquired by Bluestar Alliance in 2023 shortly after filing for bankruptcy.
Williamson-Dickie Manufacturing Company
Workwear
Founded in 1922. Owned by the Williamson family until 2017, when it was acquired by VF Corporation, which sold it to Bluestar Alliance in 2025.

Contact Details

Address:
New York, New York, USA
Website:
www.bluestaralliance.com

Products / Brands

Hurley
Hurley Snow/Skate/Surfwear
Hurley Thongs/Sandals
Scotch & Soda
Scotch & Soda Womens Fashion
Scotch & Soda Menswear (casual)
Scotch & Soda Childrenswear
Dickies / Accent Group (distributor)
Dickies Snow/Skate/Surfwear
Dickies Youth Fashion
Dickies Workwear