Consumer products
Bought the Right Guard and Dry Idea personal care brands from Henkel in 2021. Owned by Texas-based private equity company Trive Capital.
Company Ownership
Thriving Brands LLC
USA
Trive Capital Management LLC
owns 100% of Thriving Brands LLC
USA
Private equity firm
Over US$4 billion of assets under management.
Company Assessment
(Last updated Jan 2023)
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Thriving Brands LLC
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$1.95M class action settlement
In 2023 a settlement was reached with Henkel Corp. and Thriving Brands LLC, the defendants, in a class action lawsuit about allegations that aerosol and spray antiperspirant products sold under the Right Guard brand contain or are at risk of containing benzene. If the court approves the Right Guard settlement, the defendants will pay $1.95 million into a settlement fund.
Source: Top Class Actions
(2023)
Trive Capital Management LLC
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Defense & Military
Trive Capital has investments in multiple companies who supply the US military including Field Aerospace, Karman Space & Defense, Kittyhawk, Forward Slope and Systems Innovation Engineering.
Source: company website
(2023)
Involvement in gambling
This company owns Lucky Bucks, the largest slot machine operator in the State of Georgia.
Source: company website
(2023)
Company Details
Type:
Private company
Contact Details
Products / Brands
Thriving Brands
Dry Idea
Deodorant