Fruit juice and cleaning products
Founded in Australia in 1977 by executive chairman Dan Presser. Their flagship brand Sunraysia is exported to over 20 countries worldwide. Acquired O'Cedar in 2006, Devondale Apple Juice Co in 2009 and Rosella in 2013.


Owned AUS
Rating B
About the Ratings
Sabrands Australia Management Pty Ltd

Company Assessment

Sabrands Australia Management Pty Ltd
This company received the highest packaging performance level of 5 (Beyond Best Practice) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
This company manufactures or distributes products that are certified organic under the Australian Certified Organic label.
Source: ACO (2022)

Company Details

Family-owned private company
Advil Pty Ltd
Cleaning products
Rosella Foods Pty Ltd
Tomato based food producers
Ownership of the Rosella brand has changed 6 times since it was founded in Melbourne in 1895. Previous owners include Unilever, Stuart Alexander and most recently Gourmet Food Holdings, until they went into receivership in Dec 2012. Sabrands, the company behind Sunraysia fruit juice, acquired Rosella in April 2013.
Sunraysia Natural Beverage Company Pty Ltd
Fruit juice
Founded by Dan Presser over 25 years ago. Sunraysia fruit juices are made in Australia from local and imported ingredients and exported to over 20 countries worldwide.
O'Cedar Pty Ltd
Specialty cleaning products maker
O'Cedar Pty Ltd was acquired by the Sabrands Group in December 2006.
Devondale Apple Juice Company Pty Ltd
Acquired by Sabrands in 2008.

Contact Details

121 Cecil St, South Melbourne, VIC, 3205, Australia
1800 667 765

Products / Brands

Advil Rosella Foods Sunraysia Natural Beverage Co
Sunraysia Juice & Fruit Drinks
★ some products certified organic
O'Cedar Floor Cleaners
O'Cedar Polish
Devondale Apple Juice Co
Devondale Non-Alcoholic