Fast fashion
Founded on the Gold Goast, Australia. Now part of A.K.A. Brands.
Company Ownership
Princess Polly Online Pty Ltd
AUS
A.K.A. Brands Holding Corporation
owns 100% of Princess Polly Online Pty Ltd
USA
Fashion
Company Assessment
(Last updated Aug 2025)
Praise
Criticism
Information
Princess Polly Online Pty Ltd
Praise
Criticism
Information
Certified B Corp with score of 86.8
Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. The B Impact Assessment measures a company's practices and outcomes in five areas: governance, workers, community, the environment, and customers. This company has a B Impact Score of 86.8 and has held B Corp Certification since May 2025. The median score for businesses is 50.9, with a score of 80 required for B Corp Certification.
Source: B Lab
(2025)
Retail Sustainability Award winner
In 2023 this company won an award for Best Ethical Sourcing Initiative at the NORA Retail Sustainability Awards.
Source: NORA
(2023)
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2025 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2025)
54/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company ranked in the top 20%, with a score of 54/100.
2/5 on Good On You
This company owns brands rated 'Not good enough' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals.
Source: Good On You
(2025)
Sustainability claims
This company has sustainability claims on its website in the areas of ethical sourcing, sustainable products, protect the planet, and equality and community.
Source: company website
(2021)
A.K.A. Brands Holding Corporation
No assessment data currently available for A.K.A. Brands Holding Corporation.
Company Details
Founded:
2010
Employees:
200
(2020)
Contact Details
Products / Brands
Princess Polly
Princess Polly
Womens Fashion