This company is a member of the Plant Based Foods Association (PBFA), who represents more than 90 of USA's leading plant-based food companies. The PBFA's mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

This company has sustainability claims on its website. "Eating Impossible Beef Made From Plants instead of beef from a cow means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions."

In an open letter, rival alternative-meat company Lightlife criticized Beyond Meat and Impossible Foods for their use of "hyperprocessed" ingredients. The letter was slammed by Impossible Foods as cynical and disingenuous and dismissed by one commentator as a "PR stunt".