Capital Brands
Developer and distributor of kitchen appliances
Provides kitchen appliances, foods and recipes. Products include NutriBullet and MagicBullet mixer/blenders, and NutriBullet SuperFoods. Acquired by De'Longhi in 2020.

Overall

Owned ITA
Rating F
About the Ratings

Company Ownership

Capital Brands LLC
USA
De'Longhi SpA
owns 100% of Capital Brands LLC
ITA
Household appliances manufacturer
Founded by the de'Longhi family in 1902, incorporated in 1950. Producer of portable heaters, air conditioners, kitchen appliances and household cleaning and ironing appliances. Acquired British appliance maker Kenwood in 2013 and bought Braun household products from Procter & Gamble in 2013.

Company Assessment

(Last updated Jan 2023)
Capital Brands LLC
Criticism
$10m overheating settlement
In 2022 Nutribullet agreed to a US$10 million class action lawsuit settlement to resolve claims some of its blenders are prone to overheating. According to the plaintiff in a class action lawsuit, Nutribullet should be letting consumers know not to operate certain blender models continuously for more than one minute and not to blend hot or warm ingredients.
Information
D- grade at Behind the Barcode
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights. [Listed under Information due to age of report]
De'Longhi SpA
Criticism
Supply chain practices in China
The Green Supply Chain Corporate Information Transparency Index (CITI) evaluates consumer-facing companies that have a sizeable supply chain in China. The evaluation uses government supervision data and public information to assess the environmental management of their supply chains in China. This company received a score of 13.22/100 (retrieved 24 Nov 2023).
Source: IPE (2023)
Tax avoidance
This company scores Ethical Consumer's worst rating for the likely use of tax avoidance strategies, and has at least two high risk subsidiaries in tax havens.
20/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 20/100 in the Household Durables category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 4 Mar 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Information
Code of Ethical Conduct
This company has a number of publicly available Code of Ethical Conduct on its website.
C grade at Behind the Barcode
C grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights. [Listed under Information due to age of report]
> About the Icons

Company Details

Type:
Wholly-owned subsidiary
Founded:
2003

Contact Details

Address:
Los Angeles, California, USA
Website:
www.capitalbrands.com

Products / Brands

Capital Brands
Magic Bullet Small Kitchen Appliances
NutriBullet Small Kitchen Appliances