Electrical appliances
Importer, retailer and wholesaler of electrical appliances.
Company Ownership
Miele Australia Pty Ltd
AUS
Miele & Cie KG
owns 100% of Miele Australia Pty Ltd
GER
Appliances manufacturer
Founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been a family-owned and run company. Their appliances are available in about 100 countries.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Miele Australia Pty Ltd
Praise
Criticism
Information
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
Misleading advertising
This company was required to amend some of its advertisements after being taken to the Advertising Claims Board by its competitor Dyson when the Board found one part of its campaign, which included a video of Miele vacuum cleaners operating accompanied by graphics of passing years, was potentially misleading and should be modified or removed.
Source: Ad Standards
(2013)
Miele & Cie KG
Praise
Criticism
Information
German Sustainability Award 2023
This company won the Domestic Appliances Award at the 2014 German Sustainability Awards for long-lasting products and resource-saving production, as well as responsibility towards supply chains, employees and measures aimed at saving CO2. Miele also won the Most Sustainable Large Company Award at the 2014 German Sustainability Awards for its sustainability strategy and product longevity.
Source: news article
(2023)
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
Source: We Mean Business
(2021)
Sustainability claims
This company has sustainability claims on its website including key performance indicators for the supply chain and products.
Source: company website
(2016)
SA8000 Certified
Social Accountability International (SAI) is a non-profit, multi-stakeholder organisation established to advance the human rights of workers by promoting decent work conditions, labor rights, and corporate social responsibility through the voluntary SA8000 Standard. All of Miele's 14 factories - in Germany, Austria, Czech Republic, Romania, and China - are certified to SA8000.
Source: SAI
(2018)
Company Details
Type:
Wholly-owned subsidiary
Revenue:
442 million AUD
(2022)
Employees:
440
(2022)
Contact Details
Address:
1 Gilbert Park Drive, Knoxfield, VIC, 3180, Australia
Freecall:
1300 464 353
Website:
Products / Brands
Miele Australia
Miele
Dishwashers
Miele
Fridges & Freezers
Miele
Microwaves
Miele
Ovens & Cooktops
Miele
Vacuum Cleaners
Miele
Coffee Machines
Miele
Rangehoods