Beauty products
Founded by Shelley Sullivan, who also founded ModelCo in 2002. DBG Group acquired a 50% stake in 2022, and became full owners in 2025.
Company Ownership
MCoBeauty Pty Ltd
AUS
DBG Group
owns 100% of MCoBeauty Pty Ltd
AUS
Health, wellness, and beauty
Owned by Dennis Bastas, the company operates in pharmaceuticals, consumer brands, health services, and retail services. Acquired Nude by Nature in 2024 and MCoBeauty in 2025.
Company Assessment
(Last updated Feb 2025)
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Criticism
Information
MCoBeauty Pty Ltd
Praise
Criticism
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Cruelty free company
This company has either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests.
Source: PETA
(2025)
DBG Group
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Charitable donations
DBG Health actively supports various charities, focusing on health and well-being. They partner with organisations like My Room, Miracle Babies, Movember, Mental Health Foundation Australia, and Raise Foundation, contributing to vital healthcare and education initiatives.
Source: company website
(2025)
Company Details
Type:
Wholly-owned subsidiary
Founded:
2020