Acorn Holdings
Holding company
Holding company for coffee companies JDE Peet's and Keurig Dr Pepper. This JAB Holdings controlled investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts, which was merged with Peet's in 2020 to create JDE Peet's.

Overall

Owned LUX
Rating C-
About the Ratings

Company Ownership

Acorn Holdings BV
NLD
JAB Holding Company SARL
owns 65% of Acorn Holdings BV
LUX
Holding company
Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, coffee giant JDE Peet's, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others.

Company Assessment

(Last updated Apr 2025)
Acorn Holdings BV
No assessment data currently available for Acorn Holdings BV.
JAB Holding Company SARL
Praise
Negligible ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 4.2, placing it in the "negligible risk" category (retrieved April 2025).
Criticism
Tier 6 in farm animal welfare rankings
The Business Benchmark on Farm Animal Welfare (BBFAW) 2023 Report ranks global food companies on their farm animal welfare policies, practices and performance. This company appeared in tier 6, "No evidence on the business agenda", with tier 1 being the best, and tier 6 the worst.
Information
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
About the company
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.
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Company Details

Type:
Private company
Subsidiaries:
Keurig Dr Pepper Inc (72% owned)
Beverages
Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group.
Dr Pepper Snapple Group Inc
Beverages company
Established in 2008 following the spinoff of Cadbury Schweppes Americas Beverages (CSAB) from Cadbury Schweppes. Merged with Keurig Green Mountain in 2018 to form Keurig Dr Pepper.

Contact Details

Address:
Amsterdam, Netherlands
Website:
www.jabholco.com/en/acorn-holdings.html

Products / Brands

Keurig Dr Pepper (72% owned)
Dr Pepper Soft Drinks
Keurig Coffee Machines
Snapple Iced Tea