Acorn Holdings
Holding company
Holding company for coffee companies JDE Peet's and Keurig Dr Pepper. This JAB Holdings controlled investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts, which was merged with Peet's in 2020 to create JDE Peet's.


Owned LUX
Rating F
About the Ratings

Company Ownership

Acorn Holdings BV
JAB Holding Company SARL
owns 65% of Acorn Holdings BV
Holding company
Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, coffee giant JDE Peet's, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others.

Company Assessment

Acorn Holdings BV
No assessment data currently available for Acorn Holdings BV.
JAB Holding Company SARL
This company received an S&P Global ESG Score of 1/100 in the Diversified Financial Services and Capital Markets category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 7 Feb 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
The 2021 Business Benchmark on Farm Animal Welfare (BBFAW) report ranks global food companies on how they are managing and reporting their farm animal welfare policies and practices. This company appeared in tier 5, "On the business agenda but limited evidence of implementation", with tier 1 being the best, and tier 6 the worst.
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.

Company Details

Private company
Keurig Dr Pepper Inc (72% owned)
Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group.
Dr Pepper Snapple Group Inc
Beverages company
Established in 2008 following the spinoff of Cadbury Schweppes Americas Beverages (CSAB) from Cadbury Schweppes. Merged with Keurig Green Mountain in 2018 to form Keurig Dr Pepper.
JDE Peet's NV (53% owned)
Coffee and tea
Created in Jan 2020 when JAB Holding Company merged Peet's Coffee and Jacobs Douwe Egberts to form JDE Peet's, the world's largest pure-play coffee and tea group, with sales in more than 100 countries. Listed on Euronext Amsterdam in 2020.
Jacobs Douwe Egberts BV
In 2014 Mondelez combined its coffee business with JAB Holdings controlled DE Master Blenders 1753 to create Jacobs Douwe Egberts, the world's second largest coffee company after Nestle. Merged with Peet's Coffee in 2020 to become JDE Peet's.
Jacobs Douwe Egberts AU Pty Ltd
Coffee & tea
In 2014 Mondelez combined its coffee business with DE Master Blenders 1753 to create Jacobs Douwe Egberts, the largest 'pure play' coffee company in the world. Mondelez received 3.8 billion euros in cash and a 44 percent stake in the new company. Products available in over 80 countries.
Thirty Second Bean Company Pty Ltd
Coffee roasters
Founder Will Young opened a cafe in Sydney in 1997, and bought Campos Coffee in 2002, which has expanded massively under his leadership. Acquired Sydney organic coffee company the Sacred Grounds in 2019. In 2020 Woolworths began stocking their products. Acquired by international coffee giant JDE Peet in 2021.

Contact Details

Amsterdam, Netherlands

Products / Brands

Dr Pepper Snapple Group (72% owned)
Snapple Iced Tea
Jacobs Douwe Egberts Australia (53% owned)
Douwe Egberts Coffee
★ some products UTZ Certified
Harris Coffee
★ some products UTZ Certified
L'OR Coffee
★ some products UTZ Certified
Moccona Coffee
★ some products UTZ Certified
Piazza Doro Coffee
★ some products UTZ Certified
Pickwick Tea
★ some products UTZ Certified
Two Seasons Coffee
Campos Coffee (53% owned)
Campos Coffee
Sacred Grounds Coffee
★ certified organic