Holding company
Holding company for coffee companies JDE Peet's and Keurig Dr Pepper. This JAB Holdings controlled investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts, which was merged with Peet's in 2020 to create JDE Peet's.
Company Ownership
Acorn Holdings BV
NLD
JAB Holding Company SARL
owns 65% of Acorn Holdings BV
LUX
Holding company
Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, coffee giant JDE Peet's, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others.
Company Assessment
(Last updated Sep 2025)
Praise
Criticism
Information
Acorn Holdings BV
No assessment data currently available for Acorn Holdings BV.
JAB Holding Company SARL
Praise
Criticism
Information
Negligible ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 4.2, placing it in the "negligible risk" category (retrieved April 2025).
Source: Sustainalytics
(2025)
Tier 6 in farm animal welfare rankings
The Business Benchmark on Farm Animal Welfare (BBFAW) 2023 Report ranks global food companies on their farm animal welfare policies, practices and performance. This company appeared in tier 6, "No evidence on the business agenda", with tier 1 being the best, and tier 6 the worst.
Source: BBFAW
(2023)
26.2% in Forest 500 Rankings
Forest 500 identifies and annually assesses the 500 companies and 150 financial institutions most exposed to deforestation risk in their supply chains and investments on the strength and implementation of their commitments on deforestation and human rights. This company received a score of 26.2%.
Source: Forest 500
(2024)
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
Source: We Mean Business
(2021)
About the company
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.
Source: news article
(2012)
Company Details
Type:
Private company
Subsidiaries:
Keurig Dr Pepper Inc
(72% owned)
Beverages
Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group.
Dr Pepper Snapple Group Inc
Beverages company
Established in 2008 following the spinoff of Cadbury Schweppes Americas Beverages (CSAB) from Cadbury Schweppes. Merged with Keurig Green Mountain in 2018 to form Keurig Dr Pepper.