What is this?
JAB
Holding company
Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, coffee giant JDE Peet's, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others.

Overall

Owned LUX
Rating D+
About the Ratings
JAB Holding Company SARL
LUX

Company Assessment

(Last updated Sep 2025)
JAB Holding Company SARL
Praise
Negligible ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 4.2, placing it in the "negligible risk" category (retrieved April 2025).
Source: Sustainalytics (2025)
Criticism
Tier 6 in farm animal welfare rankings
The Business Benchmark on Farm Animal Welfare (BBFAW) 2023 Report ranks global food companies on their farm animal welfare policies, practices and performance. This company appeared in tier 6, "No evidence on the business agenda", with tier 1 being the best, and tier 6 the worst.
Source: BBFAW (2023)
26.2% in Forest 500 Rankings
Forest 500 identifies and annually assesses the 500 companies and 150 financial institutions most exposed to deforestation risk in their supply chains and investments on the strength and implementation of their commitments on deforestation and human rights. This company received a score of 26.2%.
Source: Forest 500 (2024)
Information
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
Source: We Mean Business (2021)
About the company
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.
Source: news article (2012)
> About the Icons

Company Details

Type:
Family-owned private company
Subsidiaries:
Acorn Holdings BV (65% owned)
Holding company
Holding company for coffee companies JDE Peet's and Keurig Dr Pepper. This JAB Holdings controlled investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts, which was merged with Peet's in 2020 to create JDE Peet's.
Coty Inc (52% owned)
Beauty products
Following the merger with Proctor & Gamble's Specialty Beauty Business in 2016, Coty is the third-largest beauty company in the world. German consumer goods giant Joh. A. Benckiser GmbH acquired Coty in 1996.
Coty Australia Pty Ltd
Personal care, especially fragrances
Reckitt Benckiser PLC (10% owned)
Consumer goods
Producer of health, hygiene and home products. Their products are available in some 200 countries. Acquired Boots Healthcare International in 2005 and SSL International (makers of Durex condoms) in 2010. Reckitt Benckiser rebranded as Reckitt in 2021.
Reckitt (Australia) Pty Ltd
Cleaning, health and personal care product distributor
In Australia, Reckitt manufactures, markets, sells, imports and exports household cleaning and health and personal care products represented by well known global and local brands.
Essential Home (30% owned)
Household products
In 2025 Reckitt sold a 70% stake in its Essential Home portfolio to private equity investor Advent in a deal valued at US$4.8 billion.

Contact Details

Address:
Luxembourg
Website:
www.jabholco.com

Products / Brands

Coty Australia (52% owned)
adidas Fragrances
adidas Mens Grooming
Adidas Deodorant
Airbrush Legs Tanning Lotions
Baby Phat Fragrances
Balenciaga Fragrances
Beyonce Fragrances
Bourjois Cosmetics
Celine Dion Fragrances
Cerruti Fragrances
Chopard Fragrances
Covergirl Cosmetics
David Beckham Fragrances
David Beckham Mens Grooming
Davidoff Fragrances
Gucci Fragrances
Gwen Stefani Fragrances
Halle Berry Fragrances
Jennifer Lopez Fragrances
Jil Sander Fragrances
Joop! Fragrances
Jovan Fragrances
Kate Moss Fragrances
Kylie Minogue Fragrances
Lagerfeld Fragrances
Lancaster Fragrances
Max Factor Cosmetics
Nautica Fragrances
Nikos Fragrances
NYC - New York Colour Cosmetics
Phat Farm Fragrances
Playboy Deodorant
Playboy Mens Grooming
Rimmel Cosmetics
Sally Hansen Nail Care
Sally Hansen Cosmetics
Sally Hansen Tanning Lotions
Sarah Jessica Parker Fragrances
Vidal Sassoon Shampoo
Coty Australia (52% owned) / Lacoste (brand owner)
Lacoste Fragrances
Coty Australia (52% owned) / Hugo Boss (brand owner)
Hugo Boss Fragrances
Coty Australia (52% owned) / Burberry (brand owner)
Burberry Fragrances
Coty Australia (52% owned) / Vivienne Westwood (brand owner)
Vivienne Westwood Fragrances
Coty Australia (52% owned) / Vera Wang (brand owner)
Vera Wang Fragrances
Coty Australia (52% owned) / LVMH (brand owner)
Marc Jacobs Fragrances
Coty Australia (52% owned) / Kenneth Cole (brand owner)
Kenneth Cole Fragrances
Coty Australia (52% owned) / Richemont (brand owner)
Chloe Fragrances
Coty Australia (52% owned) / PVH (brand owner)
Calvin Klein Fragrances